ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The Ultimate FOMO moment when Captain Hsiung was “off the grid” on a cruise for the initial 18hrs of the event. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 176

Crisis Viral Brand Branding 176

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. Leverage the Aftermath: Keep the momentum going.

How To 78

How To Ethics Measurement Creativity 78

NewsWhip

SEPTEMBER 14, 2023

It’s worth stepping back and looking at just how much of a cultural event the movie has been. Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either.

Brand 78

Brand Branding Viral Apparel 78

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

PRSay

APRIL 6, 2018

Viral videos. Corporate malfeasance. Everyone’s now on social media. They make the point time and time again that the old guidebooks and teachings for crisis management are becoming increasingly irrelevant given the nature and speed of how issues emerge and escalate in the age of social media. Cyber thefts.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage?

Sports 94

Sports Communications Viral Fashion 94

The Resolution Blog

JUNE 24, 2015

And working in this way means organisations will be better equipped to take advantage of breaking news stories, deal with the many different social media channels their audiences use to communicate and better engage with journalists. Going viral is great - but actions are more important. What does success look like to you?

Viral 120

Viral Social Media YouTube Small Business 120

PRSay

FEBRUARY 27, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage?

Sports 72

Sports Communications Viral Fashion 72

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. This becomes even more prevalent when you’re faced with a negative event.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

FEBRUARY 22, 2016

” While the world would be a different place if this were universally true, a “because” may be a powerful way to perpetuate a conversion event. In his book, Writing Skills for Public Relations, John Foster says that in our social media driven society it is more important than ever to practice good editing for our content.

Writing 144

Writing Study Viral Consumer 144

Critical Mention

OCTOBER 21, 2018

In other words, crises are significant, disruptive events that often feature a rapid onset. Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Social media and crisis communications is one of the fastest growing areas of specializations out there.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. 4 Components Of The Best Social Media Campaigns. .” 4 Components Of The Best Social Media Campaigns. 5 Smart Strategies to Make Your Content Go Viral. Extend the Life of Your Event with Post-Event Planning . Just GOLD.

Viral 40

Viral Google Writing Facebook 40

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Waxing UnLyrical

MARCH 13, 2013

Like many of my peers, speaking at industry events and conferences is a growing part of my business. It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Here’s how it’s billed: Social media in a crisis. Can you prepare for a possible viral social media disaster?

Conference 103

Conference Social Media Crisis Crisis Management 103

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? These events, if not managed properly, might have a detrimental impact on the company’s brand. We also offer a backup plan in the event that a similar occurrence occurs again.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2B 60

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. Do share your thoughts in the comments.

YouTube 87

YouTube Viral Video Social Media 87

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Cision

JULY 20, 2015

They host birthdays, open play and other events. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. It would be hard for me to believe that if Amazonian recruiting was the catalyst, today’s events will make things better. * * *.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. In today’s world, a negative story about your brand or organisation could go viral in an instant. An event that gives your company a black eye but doesn’t threaten its survival. How would we respond if a serious incident occurred at one of our events?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Secondly, Antoniou advises, tie your GUINNESS WORLD RECORDS event to a cause or charity.

Viral 88

Viral Marketing Guidelines Local 88

Mindful Marketing

MAY 31, 2020

Soon corporate sponsors such as AT&T and the Boston Red Sox entered the action with giveaways, while others floated a much bigger proposition—purchasing the series. ” For many, Krasinski’s media contract changed the narrative from Some Good News to One Big Sellout.

YouTube 67

YouTube Resources Crisis Viral 67

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. Judging from the firestorm on social media, Lochte didn’t come close to making an apology his followers would find “sincere.”. But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

MaccaPR

NOVEMBER 30, 2017

Event marketers can create those emotionally resonant moments and, here’s the thing – not everyone has to experience it on the street! People hundreds of miles away will see an event on Facebook, on Twitter.”. How to Measure an Event Campaign. How to measure an event campaign?” Maybe yes, but maybe no. muses Pappas. “We

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

MARCH 22, 2016

While that event was roughly eight years ago, I remember both the faux pas and also the fact that she hadn’t raised prices in two decades. While it might pique interest from the keeper of a corporate reputation, it doesn’t answer the CMO question…so what? Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Melissa Agnes

FEBRUARY 24, 2015

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

Social Media 113

Social Media Viral Crisis Management How To 113

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PR Conversations

APRIL 27, 2015

But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. CPRS events are excellent for networking. And so glamorous. I fell into the PR profession by chance, not choice, as a result of government layoffs.

Film 40

Film Crisis Communications Ethics Crisis 40