5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. Leverage the Aftermath: Keep the momentum going.

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How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

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Trade Shows Leadership Airlines Corporate 271

NewsWhip

SEPTEMBER 14, 2023

It’s worth stepping back and looking at just how much of a cultural event the movie has been. Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either.

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Brand Branding Viral Apparel 78

Buchanan PR

OCTOBER 5, 2023

Thus began a downward spiral of Swift’s image in the media. A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. How did she do it? the “seemingly ranch” trend.

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Strategy Media Viral Trends 79

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

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Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! This allows you to benchmark where you are as a brand in comparison.

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How To Analysis Comparison B2C 62

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

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Airlines Crisis Wikipedia Social Media 206

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. That paragraph needs to pass the ‘smell test’ of the reporter.

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Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

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Social Media Media Enterprise Viral 369

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. A crisis can harm your reputation as well as your competitiveness.

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Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. This is an upsetting event to all of us here at United. The non-apology apologies are only fueling anger and ridicule on social media. It’s hard to put a price tag on reputation.

Airlines 159

Airlines Hotels Crisis Reputation 159

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Experiential marketing campaigns are live events designed to educate, entertain, and inform customers.

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Company Marketing Social Media Analytics 96

PRSay

APRIL 6, 2018

Viral videos. Everyone’s now on social media. They make the point time and time again that the old guidebooks and teachings for crisis management are becoming increasingly irrelevant given the nature and speed of how issues emerge and escalate in the age of social media. Cyber thefts. Sexual misconduct.

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Crisis Management Crisis Airlines Viral 123

Konnect Agency

APRIL 20, 2021

Make sure to designate, specifically, which events fall under each crisis tier, so there is no second-guessing when the moment strikes and who should respond. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media Reputation 79

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

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YouTube Ethics Crisis Industry 48

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Rise of the social photobooth and video jukebox. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Mobile 101

Mobile Community System Social Media 101

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. I followed up with him after the event and invited him to share more – and today he’s my guest for the 44 th edition of the Off Script Q&A series. Can a good story create value for a brand?

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Storytelling Brand Branding Customer Service 85

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

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B2B Community Facebook How To 92

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Carnival Cruise – the unsinkable PR ship.

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Crisis Privacy Airlines Facebook 136

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

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Crisis How To Crisis Management Crisis Communications 62

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Paul Murphy – adidas PR.

Creativity 40

Creativity Storytelling Sports Social Media 40

Prohibition

SEPTEMBER 20, 2019

On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos.

Marketing 48

Marketing Social Media Instagram Advertising 48

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. It would be hard for me to believe that if Amazonian recruiting was the catalyst, today’s events will make things better. * * *.

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Crisis Communications Crisis Case Study Viral 60

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

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The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it.

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Tools Publicity SEO Measurement 136

Sword and the Script

MARCH 22, 2016

While that event was roughly eight years ago, I remember both the faux pas and also the fact that she hadn’t raised prices in two decades. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. Neither seems especially business savvy in hindsight.

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Survey System Trends Small Business 60

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. Judging from the firestorm on social media, Lochte didn’t come close to making an apology his followers would find “sincere.”. But he did, oh how he did.

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Crisis Airlines Reputation Corporate 48

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

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Burrelles Fresh Ideas

OCTOBER 31, 2023

By associating your brand with current events, you can tap into the collective consciousness and draw attention to your message. SOURCE] Social Media Involvement Newsjacking primarily occurs on social media platforms, where real-time conversations are in progress.

Ethics 103

Ethics Trends Social Media SEO 103

Melissa Agnes

FEBRUARY 24, 2015

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

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Social Media Viral Crisis Management How To 113

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

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Trends Corporate Employee Analysis 199