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In AI We Trust? Unlock Innovation Without Compromising Ethics

Stern + Associates

knows the landscape of ethical risk inherent in organizations, particularly in AI programs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Reid Blackman , Ph.D.,

Ethics 116
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 95
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[Checklist] AI compliance for PR pros

Landis PR

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64
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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. Common reasons for not exploring generative AI included unpredictable outputs (45%), “I don’t think it will help my job” (39%), and concerns about privacy (39%).

Report 182
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. So, was Definers ethical? It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy.

Facebook 224
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Allegory report examines emerging corporate digital risk

Stephen Waddington

We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141