PR 20/20

JULY 30, 2019

Mitch Joel, Founder of Six Pixels Group. According to Joel, voice search is the new smart phone. “Grab a pen and paper and write down what you stand for. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. Voice is the gateway for all technologies, the remote control for our lives.”.

Case Study 50

Case Study Privacy Data Technology 50

NewsWhip

JUNE 2, 2021

From this, they can see which audiences and groups are engaging, and whether the lifespan of a positive story might be extended. According to Marshall Manson of Brunswick Group: “We’ve done a lot of work to test NewsWhip predictive analysis, especially in high pressure situations and we are persuaded that the data is excellent.

Media 88

Media Data Reddit Crisis 88

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago.

Software 131

Software Pitching Ethics Privacy 131

Contently - Strategy

APRIL 14, 2021

Instead of planting cookies on individuals’ browsers, Google now plans to roll out a Federated Learning of Cohorts (FLoC) model, which will use artificial intelligence to place users into groups based on common interests gleaned from their browsing behavior on Chrome. In the U.S., “The question will be how much.

Privacy 124

Privacy Google Advertising Advertising 124

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?”

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing. There are so many thoughtful contributions – from people working on both the in-house and agency sides. estimated in June.

Marketing 199

Marketing Content Marketing Data Social Media 199

PR 20/20

NOVEMBER 29, 2018

A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. optimize email send time, predict lead conversions, write email subject lines, recommend content to users). Group discounts are available.

Marketing 47

Marketing Technology Training Privacy 47

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 98

Social Media Marketing Media Creativity 98