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Mastering the Machine: Creating an AI Policy for Your Organization

PRSay

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 105
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. So, was Definers ethical? It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy.

Facebook 224
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What’s Next in Public Relations? Let’s Ask My Students

PRSay

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies.

Publicity 146
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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I had a great leadership team.

Ethics 79
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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. With AI, there are groups across industry, academia and government focused on this. Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.).

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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

As more and more businesses and brands adopt various omnichannel marketing techniques, he also keeps a keen eye on potential bumps along the way like privacy and ethics issues, which he discusses extensively in “The AI Marketing Canvas.” “You

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Urgent: Here’s How Organizations Can Get Back to Business Sooner Than Later

Stern + Associates

In addition, he has been a leading voice defining and clarifying pressing issues related to the ethics of data use. In the absence of federal leadership, it’s up to governors to step to the fore.”. The post Urgent: Here’s How Organizations Can Get Back to Business Sooner Than Later appeared first on Stern Strategy Group.