ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications. The audit isn’t new, of course, but it’s newly important.

Media Relations 120

Media Relations Agency Media Training Training 120

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Ishmael's Corner

MAY 1, 2017

The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth.

Engineering 60

Engineering Corporate Storytelling Communications 60

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. Finding the right journalist to pitch.

Media Relations 76

Media Relations Strategy Media Pitching 76

Bianchi Biz Blog

DECEMBER 7, 2023

And if you have a suggestion for a future Meet the Media profile, let us know at bianchipr@bianchipr.com. And if you have a suggestion for a future Meet the Media profile, let us know at bianchipr@bianchipr.com. Feel free to peruse these profiles.

Meeting 91

Meeting Automotive Transportation Mobile 91

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Axia PR

SEPTEMBER 8, 2021

Your company's marketing strategy includes many stages—advertising, social media, search engine optimization, email marketing, media relations, etc.—to Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better.

Company 108

Company Engineering Advertising Advertising 108

PRSay

APRIL 23, 2024

In the past, PR professionals needed a database of media contacts and would have to do a lot of Googling and be smart about the questions people might ask on the search engine. An exciting time for communicators Elsasser asked how the rise of social media platforms such as TikTok factors into the PESO model.

SEO 137

SEO Measurement Television Google 137

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. In both cases, I’ve been able to pursue stories while simultaneously editing and publishing content from outside authors or colleagues. Use people.

Meeting 94

Meeting Engineering Journalism Media 94

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 85

SEO Mobile Engineering Ethics 85

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%).

Engineering 98

Engineering Television Travel Financial 98

Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. Online success starts with SEO (search engine optimization). A story in a trusted media outlet may get you on page 1 of the results, while your website maybe come pages later, if at all, in a search.

Automotive 66

Automotive Technology SEO Engineering 66

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Targeting the Right Media Earns Quality Backlinks. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

FEBRUARY 23, 2021

In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search. For brand builders, PR is an engine for both awareness and search engine traffic. Probably most of what you believe is “true” about search engine optimization stems from such studies.

SEO 132

SEO Engineering Google Study 132

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Instead, take a little slice of the giant display ad budget and consider investing in these areas: 1) Media relations.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 74

Meeting Automotive Engineering Journalism 74

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Drowning the Business: The Link-Building Cesspool The rise of search engines and their ever-changing algorithms have made search engine optimization (SEO) a top priority for businesses and PR professionals.

Digital PR 83

Digital PR SEO Engineering eBook 83

Landis PR

MAY 1, 2023

language models, AutoGPT can access websites and search engines to gather data and verify its accuracy. Prompt Engineering To maximize your results with ChatGPT, it’s essential to craft an effective prompt, which is the information you provide when making your initial request. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Automotive 83

Automotive Engineering System Media 83

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. In some cases when we seek to bring on PR freelancers, we’re looking for additional arms and legs for a special project.

How To 315

How To Employee Training Interviews 315

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. So how do you earn links?

Google 140

Google Banking Engineering Web 140

Bianchi Biz Blog

OCTOBER 4, 2021

A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. Pursued math, science and engineering, but paid attention in English class, before transitioning to auto writing.

Automotive 76

Automotive Meeting Engineering Media 76

Business Wire

APRIL 3, 2017

It’s the media that delivers your communication to their audiences, audiences that tune in expecting trustworthy content. Media relations is as vital as the news being issued in the first place and for this reason, understanding the habits of journalists and reporters goes a long way in getting your news to its intended target audience.

Survey 150

Survey Engineering Report Google 150

Bianchi Biz Blog

JUNE 3, 2024

Follow on social media: Fleet Maintenance magazine | LinkedIn Trailer-Body Builders | X Check out some of Alex’s recent articles: The current state of autonomous trucking | Fleet Maintenance Scaling up AVs for the commercial truck industry | Fleet Maintenance Digital training tools to upskill techs | Fleet Maintenance You might also be interested in: (..)

Meeting 93

Meeting Media Training Automotive 93

The Hoyt Organization

AUGUST 16, 2023

After the most recent economic downturn, many professionals in architecture, engineering and construction (A/E/C) left their jobs for alternative careers while others are nearing retirement. How can high school students get exposure to various careers?

Industry 52

Industry Construction Engineering Nonprofit 52

5W PR

MAY 6, 2022

Media Relations. For this, PR needs to find the target audience for the product and promote the product on media channels where the potential customers are likely to be. The success of the new fintech product will depend on many factors. SEO and Content Marketing. PR can help the company get covered in reputed publications.

How To 88

How To SEO B2C Content Marketing 88

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Clients often come and go, but your relationship with the media is what keeps the engine running. Trust is hard to gain but easy to lose.

Technology 100

Technology Publicity Pitching Trade Shows 100

PRSay

OCTOBER 31, 2019

If you rep a company that sells engine oil, which is not all that exciting, instead of “5 reasons it’s important to change your oil,” think “Road trip disasters and how to avoid them.” Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 140

Pitching Video Engineering Web 140

Bianchi Biz Blog

JULY 24, 2023

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles.

Meeting 82

Meeting Automotive Transportation Media 82

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Analytics 150

Analytics Data Big Data Technology 150

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. I also took a quick look at media relations and pitching, to see what search trends looked like there. The results surprised me.

SEO 100

SEO Comparison Content Marketing Trends 100

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention. Some like Social Media Week did so with astonishing speed, revamping its model in 3-4 weeks. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Public relations is the engine and gatekeeper of reputation management. To further show contrition, offer her the last piece of pecan pie. Pitch your story to grandpa.

Pitching 199

Pitching Travel Engineering Examples 199

Victorious PR

APRIL 21, 2023

One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz.

Reputation 52

Reputation Advertising Advertising Education 52

Onclusive

JUNE 23, 2015

But there is much to be learned from these intricately designed feats of art and engineering. Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. Every part of the web is connected, making it both complex and powerful. If any […].

Web 150

Web Content Marketing Engineering Marketing 150