Bianchi Biz Blog
FEBRUARY 22, 2024
Traditional and digital media relations environments are seeing it, too. Online success starts with SEO (search engine optimization). A story in a trusted media outlet may get you on page 1 of the results, while your website maybe come pages later, if at all, in a search. It costs too much money.
Burrelles Fresh Ideas
MARCH 5, 2024
Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.
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Remote PR Jobs
SEPTEMBER 25, 2023
However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Clients often come and go, but your relationship with the media is what keeps the engine running. Trust is hard to gain but easy to lose.
Bianchi Biz Blog
OCTOBER 9, 2023
In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on. Know your audience.
Flack's Revenge
FEBRUARY 20, 2018
I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. One time I was at a dinner with the client team following a day a trade show. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. Does getting results from what some might call B.S.
Bianchi Biz Blog
JUNE 19, 2023
Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in trade show coverage. Can you tell us what types of stories, trends or issues are on your radar now?
Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Further, Ms.
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