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Are search engines controlling how we think?

PR in High Definition

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. Are search engines controlling how we think? SEO actually has a critical role to play in reputation management. This could be in written blogs, headers, internal links and URLS.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Reputation management As voice search relies on providing quick, accurate answers, PR teams need to help companies enhance their authority and build trust online.

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ReputationUs and Blue Ocean Global Technology Form Partnership to Manage Reputational Risks for Businesses and Individuals

Reputation Us

In today’s fast-paced interconnected and polarizing world, a company’s reputation is more important than ever. Now, more than ever, companies are making reputation management, corporate responsibility, and crisis mitigation a priority, and preparing for any eventuality,” says RepUs’s President Casey Boggs.

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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

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A changing landscape: Building reputations amid shrinking media pools 

PR in High Definition

Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. But there are numerous other ways to shape an organisation’s reputation, aside from media relations. SEO : Tying into the above point, nailing search engine optimisation (SEO) is crucial.

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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Talented tech workers like engineers and programmers want to be part of a culture that fosters innovation, and the real-life narratives can be very persuasive.

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