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PR Aikido: 3 Techniques For Winning In The Media

Onclusive

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. 1) Measure the quality, not just quantity of your competitors’ media placements. 2) Don’t just track the placements, measure which articles are trending on social media. It is not enough to simply obtain a great piece of press.

Media 397
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. She will answer questions about PR measurement.

Analytics 100
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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Do the research and produce excellent, original work.

Analytics 100
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 89
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Eat to Lead: How Nutrition Shapes Our Ability to Lead with Luci Gabel

PR for Anyone

While the wellness world is filled with quick-fix sound bites, Luci stresses the importance of a balanced, varied diet over restrictive measures. Each day presents a new opportunity to provide yourself with the right fuel to sustain your energy and mental clarity.

Exercises 130
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9 Strategies for Building a Winning Professional Brand

PRSay

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Your goals should be specific, measurable, achievable, relevant and timed (SMART). Our professional brands are not dissimilar from the brands of companies or products.