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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Currently only 5% of news content is an original initiative story.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Currently only 5% of news content is an original initiative story.

Analytics 100
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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Share her content. Writing Press Releases. Content Creation. Write a few articles a week and schedule them in advance.

Marketing 120
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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content?

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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. How do we measure results?

Trends 135
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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. AMEC Global Summit on Measurement. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Who doesn’t want that?

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Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing

Sword and the Script

I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. But is quantity of content really the answer?