ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Ronn Torossian

JULY 18, 2023

In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand’s reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their focus from crisis management to recovery. However, transitioning from crisis to recovery requires strategic planning and […] The post Crisis Management: Knowing When a Crisis is Over appeared first on.

Crisis Management 362

Crisis Management Crisis Reputation Company 362

Business Wire

JULY 19, 2023

News and the power of media transcend borders, enabling organizations to reach audiences around the globe. However, successfully connecting with reporters in different regions requires finesse, cultural awareness, and a tailored approach. Whether you're an entrepreneur, a public relations professional, or an aspiring influencer, understanding the nuances of global media pitching can significantly enhance your chances of securing valuable coverage.

Media Relations 258

Media Relations Internal International Media 258

PR for Anyone

JULY 18, 2023

“Age is just a number” is the motto that the Sun City Poms live by. They’re not your typical group of cheerleaders. In fact, the Sun City Poms is a cheer squad composed of women all over the age of 55! With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News.

Energy 130

Energy Instagram YouTube Facebook 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 18, 2023

The history of AI goes beyond a decade or two. By the early 1950s, the world has heard of the concept of artificial intelligence and machine learning and its immense potential in manufacturing, logistics, finance, and even healthcare. And since then, many of those industries have already successfully adopted AI solutions. So why are we […] The post Building trust in the age of AI: Why PR pros must prioritize ethical guidelines appeared first on Agility PR Solutions.

Guidelines 148

Guidelines Ethics Healthcare Industry 148

Mindful Marketing

JULY 19, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a marketing educator, I take some pride in understanding organizations’ marketing and sharing it with others. However, two unexpected emails from unfamiliar online retailers left this professor perplexed and led me to reach out to a former student to teach me what had happened.

Analytics 99

Analytics Data Retail Advertising 99

PR for Anyone

JULY 17, 2023

“Age is just a number” is the motto that the Sun City Poms live by. They’re not your typical group of cheerleaders. In fact, the Sun City Poms is a cheer squad composed of women all over the age of 55! With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News.

Energy 130

Energy Instagram YouTube Facebook 130

Agility PR Solutions

JULY 17, 2023

Want to learn how to create an effective SEO PR strategy? That’s a great idea. A few years ago, SEO and PR were perceived to be two separate strategies for promoting your business online. Today, search engine optimization and public relations are two of the most powerful strategies for improving your business’s online visibility and […] The post Practical strategies for designing a combined SEO PR strategy for your brand appeared first on Agility PR Solutions.

SEO 147

SEO Strategy Brand Branding 147

Prowly

JULY 19, 2023

The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch? Early adopters are already bringing the advantages of AI technology to […] The post AI Insights from The State of PR Technology 2023 Report appeared first on Prowly Magazine.

Technology 80

Technology Report Trends 80

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. Embracing omnichannel retailing To compete with e-commerce giants, variety stores must embrace the concept of omnichannel retailing.

Retail 78

Retail Local Consumer Community 78

PRSay

JULY 19, 2023

As some employees resist companies’ plans to return to the office after the coronavirus pandemic, a hybrid schedule that combines working from home some days with working in the office perhaps three days a week has implications beyond the workplace, CNBC reports. As a result, many cities could find their fiscal health imperiled. According to a new report by the McKinsey Global Institute, based on a survey of large firms in nine cities around the world, including New York, San Francisco, London a

Real Estate 78

Real Estate Retail Report Employee 78

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with deep insights […] The post Video content rules social media engagement trends in 2023: New research explores activity across social channels in

Social Media 147

Social Media Video Trends Viral 147

Reputation Us

JULY 18, 2023

“Mirror mirror on the wall. Who’s the fairest business of them all?” In this week’s Harvard Business Review IdeaCast podcast , Adam Bryant of ExCo Group outlines “What the best leaders know–and what skills to develop.” During this compelling podcast about leadership, Bryant mentions that leaders and companies should regularly “look in the ugly mirror.” This “ugly mirror” is a metaphor for leaders to be brutally honest about the ch

Reputation 78

Reputation Exercises Groups Leadership 78

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Brand identity In a saturated market, it’s crucial for brands in the apparel industry to have a distinct and compelling brand identity.

Apparel 78

Apparel Industry Customer Service Pinterest 78

NewsWhip

JULY 18, 2023

Excitement surrounding Barbie has reached new heights this year thanks to the release of the much-anticipated movie starring Margot Robbie in July. This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consum

Brand 78

Brand Branding Instagram Social Media 78

Agility PR Solutions

JULY 17, 2023

Communicators are aware that a brand’s online reviews can be one of its biggest sales drivers (or sales killers, depending on the review)—84 percent of people read online reviews before making a purchase, and negative reviews can influence the majority of buying decisions—but many businesses assume that once a review is posted, the customer is […] The post Customers who leave negative reviews can be salvaged—and even boost your reputation appeared first on Agility PR Solutions.

Reputation 147

Reputation Communications Brand Branding 147

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings.

B2B 78

B2B Marketing Survey Study 78

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

5W PR

JULY 18, 2023

Often characterized by a dark/cynical sense of humor, total absurdity, and constantly evolving meme culture, Gen Z often sounds like they’re speaking their own language! Here’s what you need to know what know about the most trend obsessed generation in history: Gen Z Slang Camp : Something that is ironically trendy (EX: Crocs embody the camp aesthetic).

Trends 78

Trends Fashion Groups Social Media 78

Presspage

JULY 17, 2023

Navigating the challenges of global communications requires organizations to develop effective strategies that address the unique needs of operating on a global scale. In today's interconnected world, where businesses transcend geographical boundaries, it is crucial to have a robust global communications strategy that ensures consistent messaging, brand integrity, and local adaptation.

Strategy 78

Strategy Communications Local Tools 78

Agility PR Solutions

JULY 20, 2023

Starting your own business isn’t going to be a cakewalk. It’s tough out there right now, and as a first-time entrepreneur, you are likely to encounter various obstacles and pitfalls along the way. Understanding and learning from the mistakes made by others can significantly increase your chances of success. From inadequate market research to poor […] The post 7 common mistakes first-time entrepreneurs make—and how to avoid them appeared first on Agility PR Solutions.

How To 78

How To Marketing Publicity 78

Frederik Vincx

JULY 17, 2023

How might we increase the sense of home for care home residents? We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home.

Software 78

Software System Training Enterprise 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

5W PR

JULY 18, 2023

In today’s digital age, establishing a strong online presence management is essential for any business. That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

The Hoyt Organization

JULY 20, 2023

New media has become increasingly popular, availing more channels for PR digital strategists. However, the availability of these channels has yet to make getting earned media placements easier for PR professionals. In fact, the State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media […] The post How To Use Online Reviews To Improve Your Earned Media Efforts appeared first on The Hoyt Organization.

How To 88

How To Media Survey Brand 88

Agility PR Solutions

JULY 20, 2023

Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces are rooted in facts. Additionally, the media landscape has also become increasingly more crowded, making […] The post 5 tips for using data-driven thought leadership to power your full PR program appeared first on Agility PR Sol

Leadership 78

Leadership Data Trends Writing 78

Frederik Vincx

JULY 17, 2023

How might we inspire activity directors in care homes to reach more residents? Highlights Creation of the most popular dutch speaking inspiration site for care home activity directors. First version launched within 3 days. Publication of crowd-sourced book with sector expert. Challenge When Covid hit care homes, I stepped in to help. I launched Hartverwarmers, a crowdsources activity database, offering inspiration to keep isolated residents engaged.

Creativity 78

Creativity System Community Industry 78

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Effective corporate communication strategies can help beauty and wellness brands differentiate themselves in a crowded market, build strong relationships with stakeholders, and drive business growth.

Corporate 78

Corporate Industry Communications Ethics 78

HMA Public Relations

JULY 17, 2023

More than seven years ago, we profiled Melissa Larsen as part of our #MediaMonday series. Now, we are back with another feature from Melissa, who currently serves as the editor of Fabulous Media Group, overseeing Fabulous Arizona, Fabulous California, Fabulous Nevada, Fabulous Washington, Fabulous Iowa, and Fabulous Wisconsin.

Groups 87

Groups Media 87

Agility PR Solutions

JULY 20, 2023

Influencer marketing has been shown to deliver strong results for brands and businesses in industries where influencers have the most direct-to-consumer power, but many of these campaigns still often fail to move the needle. New research from end-to-end creator marketing platform CreatorIQ uncovers a logical reason: those flailing campaigns just aren’t spending enough—and the firm’s […] The post New influencer-industry research shows a direct correlation between creator investment and incr

Industry 78

Industry Brand Branding Consumer 78