PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Hire only the best employees – Okay, I know this is an obvious statement, but let me explain.

Training 40

Training Employee Customer Service Crisis 40

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. For more insights and tips, be sure to check out the full eBook. Amanda Grinavich.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Doctor Spin

NOVEMBER 22, 2023

Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Narrowing of Collective Attention Span The broader implications of our interaction with digital media are further underscored by a study in Nature Communications, which reveals a narrowing of our collective attention span.

eBook 52

eBook Groups Biotechnology Resources 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Driving Employee Engagement. link] Most organisations have employees.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Use social media as a tool to add value and build relationships.

How To 97

How To Social Media Community eBook 97

Flack's Revenge

MAY 15, 2015

The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. If you like social media and tech, as I do, it was like being a kid in a candy store. enables each employee be a content creator.

Tools 120

Tools eBook Social Media Meeting 120

Doctor Spin

DECEMBER 4, 2023

In an era where media plays a crucial role in shaping societal discourse, the presence of cognitive biases undermines the credibility and trustworthiness of media outlets and poses a broader challenge to informed decision-making and democratic processes in society. Source: PLoS ONE 3 Törnberg, P. Source: Episteme 6 Nguyen, C.

Media 52

Media eBook Viral Construction 52

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Do you and your employees use smart phones and tablets? Tweet this!).

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Your Employees. It’s only getting worse.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

JANUARY 3, 2018

There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. Did people who read your ebook end up buying your product? The solution? If you keep looking for a unicorn, you’ll come up empty-handed. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. C-level execs at companies with 1-5,000 employees leaned a bit more heavily on their business emails, inputting them 59% of the time.”. I’ve noticed, however, that some businesses might be missing an opportunity.

eBook 72

eBook Exercises Employee SEO 72

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. However, there are several roadblocks in the way of achieving better employee well-being.

Strategy 40

Strategy Employee Resources Financial 40

PR 20/20

DECEMBER 5, 2022

Some of these tools include email marketing, social media marketing (both organic and paid), landing pages, smart content , and more. Your strategy should be thorough, but you don’t want to overwhelm your employees as they work to understand a new platform. As you create your strategy, keep simplicity in mind.

How To 77

How To Tools Knowledge Base Meeting 77

Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Your employees. Susan Payton is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. Keep it Consistent.

Company 72

Company Storytelling Small Business eBook 72

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Your Employees. It’s only getting worse.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Solo PR Pro

JULY 24, 2018

If you are going to hire an employee, you want to delegate repeatable tasks that contribute to your business. But if you have tasks that repeat and/or ongoing, an employee may be the answer. You will be training your employee on how to work for you, so you will need to capture this in writing. Standardize the work.

Employee 40

Employee eBook Internal International 40

Public Relations Sydney

SEPTEMBER 21, 2014

This covers a broader audience across customers and media, to employees and shareholders. The concept of Digital PR still remains as a relationship management function, with a strong focus on social media channels. This has resulted in a strong shift towards social media being categorised under the PR function.

Marketing 99

Marketing Advertising Advertising Comparison 99

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Employee relations. Media relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Miscellaneous social networks. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

MARCH 5, 2019

Digital or social media teams: 28%. The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. Communications: 16%.

Survey 60

Survey Trends Marketing B2B 60

Solo PR Pro

MARCH 31, 2015

Her new ebook, “ Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations ” has lessons for every industry – and it’s free! Read insights from Fran below, and download the ebook here. Communicate the effects of the crisis in a positive manner and encourage employees to support the company’s evaluation of the situation.

Crisis Communications 40

Crisis Communications Crisis Communications eBook 40

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

NOVEMBER 13, 2018

In the traditional business environment, you’d at least get a cost-of-living adjustment if not a bonus or raise – as a company owner, be sure you’re offering that to your most valuable employee. Share in the comments below or on social media using #solopr. We'd love to hear from you. Any tips to add? Learn More!

eBook 55

eBook Banking Resources Employee 55

Solo PR Pro

NOVEMBER 27, 2018

Can you expand your service offerings or add a team member (employee or subcontractor) to open up more opportunities? Solo PR Pro has a free ebook, Get It In Writing! Share your thoughts or questions in the comments below or on social media using #solopr. Secret ingredients and sprinkles on top.

eBook 46

eBook Resources Tools Local 46

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 7) Have graphics for social media prepared. Most social media-savvy speakers these days have tweetable moments already baked into their presentations.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 57

How To Instagram Social Media LinkedIn 57

The Resolution Blog

JANUARY 8, 2018

If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it. Easy to use, great insights and all of my social metrics in one place. Download our ebook PRetrospective now. Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Beyond PR

JANUARY 4, 2018

There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. Did people who read your ebook end up buying your product? The solution? If you keep looking for a unicorn, you’ll come up empty-handed. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Miscellaneous social networks. What are you looking for?

Real Estate 57

Real Estate How To Web Case Study 57

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well. social media is worth doing, it's worth doing well, don't you think? social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 124

B2B Marketing Survey Software 124

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 145

eBook Product Launch Software Internal 145