Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. For more insights and tips, be sure to check out the full eBook. Amanda Grinavich.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Doctor Spin

FEBRUARY 14, 2024

Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees. Learn more: What Public Relations Does for an Organisation Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 66

eBook Video YouTube SEO 66

Doctor Spin

JUNE 7, 2023

Learn more: 150—Dunbar’s Number Subscribe and get a free ebook on how to get better PR ideas ! Some modern businesses, such as the Gore-Tex company (known for its innovative work culture), limit the size of their offices to 150 employees. Here are some examples: Hutterites. Businesses. Neolithic farming villages. 2 Dunbar, R.

Wikipedia 52

Wikipedia eBook Groups Journalism 52

Solo PR Pro

MARCH 22, 2022

As employees leave full-time jobs as part of The Great Resignation, companies are seeking out external talent to fill gaps. So we’d be remiss if we didn’t mention that Premium members have access to dozens of ebooks and community resources that help you zero in on exactly what you should be charging! You've got this!

Resources 87

Resources eBook Crisis Writing 87

PRSay

SEPTEMBER 18, 2020

All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). Women weren’t welcome at the C-suite level.

eBook 184

eBook Policies Government Engineering 184

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Recognize employees. As noted in last week’s post , employees can be powerful brand advocates if encouraged to create and share social content within a sensible framework. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks. Tell customer stories.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. C-level execs at companies with 1-5,000 employees leaned a bit more heavily on their business emails, inputting them 59% of the time.”. I’ve noticed, however, that some businesses might be missing an opportunity.

eBook 73

eBook Exercises Employee SEO 73

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. However, there are several roadblocks in the way of achieving better employee well-being.

Strategy 40

Strategy Employee Resources Financial 40

Cision

JANUARY 3, 2018

There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. Did people who read your ebook end up buying your product? The solution? If you keep looking for a unicorn, you’ll come up empty-handed.

Measurement 225

Measurement Tools eBook Analytics 225

Flack's Revenge

MAY 15, 2015

AhaBooks, AhaAmplifier – Mitchell Levy of THINKAha (and fellow MSB alum) was on my panel; they offer social-media enabled ebooks, and tools to amplify thought leadership. enables each employee be a content creator. (A more complete list can be found in Alan Belniak’s LinkedIn post ).

Tools 120

Tools eBook Social Media Meeting 120

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Do you and your employees use smart phones and tablets? Tweet this!).

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Cision

JULY 10, 2017

You might never have considered creating an ebook as part of your content marketing strategy , but then you like the idea when you see another company in your industry offering one. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. Over beers after work.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Solo PR Pro

MARCH 31, 2015

Her new ebook, “ Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations ” has lessons for every industry – and it’s free! Read insights from Fran below, and download the ebook here. Communicate the effects of the crisis in a positive manner and encourage employees to support the company’s evaluation of the situation.

Crisis Communications 40

Crisis Communications Crisis Communications eBook 40

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host a community cleanup event or volunteer day with employees and customers. Subscribe now and get a free ebook on how to get better PR ideas ! Southwest Airlines employees celebrate passenger’s 104th birthday. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

JULY 10, 2017

You might never have considered creating an ebook as part of your content marketing strategy , but then you like the idea when you see another company in your industry offering one. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. Over beers after work.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

PR 20/20

NOVEMBER 7, 2019

When thinking through audiences, consider: Employees. Content (ebooks, white papers). Insider’s Tip : Add an annotation of the source of each list size, whether it’s the link to your total addressable market statistic, or a specific, actual database list in your CRM. Competitors (in your databases). Website visitors. Partnerships.

Marketing 59

Marketing Case Study eBook Strategy 59

Solo PR Pro

OCTOBER 7, 2014

million full-time employees ). And if you haven’t already signed up for our free twice-monthly newsletter, please do so below: Free ebook: “Get It in Writing!”. Spent more than $150 billion on non-payroll/contractor expenses (in fact, the top one-third of the solopreneur population spent $92 billion hiring the equivalent of 2.2

eBook 76

eBook Financial Study Small Business 76

Public Relations Sydney

SEPTEMBER 21, 2014

This covers a broader audience across customers and media, to employees and shareholders. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. Essentially it is about selling the product or service. Contact us today. The post PR and marketing: What’s the difference?

Marketing 99

Marketing Advertising Advertising Comparison 99

Solo PR Pro

NOVEMBER 13, 2018

In the traditional business environment, you’d at least get a cost-of-living adjustment if not a bonus or raise – as a company owner, be sure you’re offering that to your most valuable employee. Premium members can download all of the ebooks and worksheets from the Member only Learning Center. . We'd love to hear from you.

eBook 55

eBook Banking Resources Employee 55

Solo PR Pro

NOVEMBER 27, 2018

Can you expand your service offerings or add a team member (employee or subcontractor) to open up more opportunities? Solo PR Pro has a free ebook, Get It In Writing! Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in the new year. We'd love to hear from you.

eBook 46

eBook Resources Tools Local 46

Solo PR Pro

MARCH 3, 2015

So we’d be remiss if we didn’t mention that Premium members have access to dozens of ebooks and community resources that help you zero in on exactly what you should be charging! On Benefit and Bonuses, or How I Let Down My Only Employee – Would you subject an actual employee to the way you treat yourself?

eBook 40

eBook Employee Community Resources 40

Beyond PR

JANUARY 4, 2018

There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. Did people who read your ebook end up buying your product? The solution? If you keep looking for a unicorn, you’ll come up empty-handed.

Measurement 75

Measurement Tools Journalism Content Marketing 75

The Resolution Blog

JANUARY 8, 2018

Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Download our ebook PRetrospective now. Watch the recording now. Don’t miss out download now.

Tools 136

Tools Publicity Measurement SEO 136

Public Relations Sydney

SEPTEMBER 29, 2014

This empowers the employees to go above and beyond for their customers, creating a positive experience and listening to their needs, which translates to a continuing relationship with the company and can lead to brand loyalty. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link].

Brand 73

Brand Branding How To Airlines 73

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Hire only the best employees – Okay, I know this is an obvious statement, but let me explain.

Training 40

Training Employee Customer Service Crisis 40

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. This type of communication occurs among employees at the same level within the organisational hierarchy. Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas.

System 52

System Employee Meeting Internal 52

Doctor Spin

NOVEMBER 22, 2023

Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Businesses can enhance employee well-being and productivity by fostering environments encourage focused work and limiting the reliance on constant digital multitasking. The PR industry must adapt to digital-first.

eBook 52

eBook Groups Biotechnology Resources 52

Solo PR Pro

AUGUST 4, 2015

of your income will go to the self-employed version of FICA (versus half of that — 7.65% — when you’re an employee). The Consultant’s Guide to Contracts ” ebook outlines various types of contracts (e.g., In particular, in the U.S. a full 15.3% That’s in addition to your tax rate. related to maintaining your business.

Insurance 40

Insurance Insurance Financial eBook 40

Doctor Spin

DECEMBER 3, 2023

Learn more: Framing in PR: How To Bypass Confirmation Bias Subscribe and get a free ebook on how to get better PR ideas. By using dynamic language with metaphors, jargon, contrasts, spin, and storytelling , leaders can tailor their messages to resonate with different groups, whether employees, stakeholders, or publics.

How To 52

How To Leadership eBook Journalism 52

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Jay Baer, Founder & CEO, Convince & Convert. Making the best use of content is an efficient way to create brand awareness. Shashi Bellamkonda, CMO, Surefire Local.

Brand 246

Brand Branding eBook Leadership 246

Waxing UnLyrical

APRIL 7, 2011

And that audience is your employees. Do you remember when your senior staff put together an employee wine and cheese event to celebrate that particularly big win? You see, your employees are your most important audience. I get that you can’t talk one-on-one to every single one of your employees day in and day out.

eBook 82

eBook Employee Exercises Community 82

Doctor Spin

DECEMBER 3, 2023

By promoting a culture of openness and psychological safety, where employees feel comfortable expressing their views without fear of retribution, internal communications can help prevent the insular thinking that leads to groupthink. Is the explanation clear? Do you have questions? Can you repeat the information back to me?

Internal 52

Internal International Groups Leadership 52

Solo PR Pro

MARCH 16, 2021

That’s why the next step after VAs is to hire part-time employees, which will open you up to even more growth opportunities — but not just work-related ones. If you need help figuring the right time to hire help, check out our ebook, From Solo to Boss: Hiring Your First Employee or Subcontractor. Brand visibility is key.

How To 97

How To Social Media Community eBook 97

Contently - Strategy

DECEMBER 14, 2022

This workflow is essential because different employees may create content for each stage of the buyer journey. Contently’s Tone Analyzer helps ensure your writers use the right style and voice to engage your audience. In turn, you increase trust in your brand—and the likelihood that prospects will convert into qualified leads.

Strategy 105

Strategy SEO Analytics Content Marketing 105

PR 20/20

DECEMBER 5, 2022

Your strategy should be thorough, but you don’t want to overwhelm your employees as they work to understand a new platform. The academy offers helpful courses, lessons, ebooks, and templates across its many services, from marketing and sales to web design and development. As you create your strategy, keep simplicity in mind.

How To 77

How To Tools Knowledge Base Meeting 77