ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. But ChatGPT isn’t the alpha in this relationship.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

DECEMBER 15, 2023

Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet. This includes document management systems, digital libraries, and databases This triad forms the backbone of any effective intranet, catering to the most fundamental needs of an organization. Horizontal.

System 52

System Employee Meeting Internal 52

PRSay

OCTOBER 27, 2017

The impact of the digital revolution on the traditional communications profession has been well documented. Rounding out the discussion, Torres ended with one of his most important leadership philosophies — it’s important to force failure. based agencies.

Leadership 114

Leadership Communications Hotels Tourism 114

PR 20/20

NOVEMBER 22, 2022

Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. Communicating their expertise and thought leadership is challenging for professional service companies because they are busy providing services. Let’s break it down.

Internal 80

Internal International Meeting Leadership 80

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

SEPTEMBER 14, 2023

As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Societies. We will document the most critical stories when we can. When we can’t, we will silently grieve with those who have lost it all.

Communications 157

Communications Internal International Local 157

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the first documents PR people learn to write, press releases are ideally a single page, written in sound journalistic style (give ‘em the 5 Ws), peppered with an executive quote or two, and ending with a company boilerplate. There’s an ongoing debate about the role of the press release, which is pronounced dead every few years.

Case Study 231

Case Study Writing Pitching SEO 231

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. This applies to everything from the leadership structure of your company to the language you use to name and refer to your crisis teams (more on this below).

Crisis Management 176

Crisis Management Government Crisis How To 176

PRSay

OCTOBER 13, 2021

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Philip Morris International has learned from faith traditions and institutions, Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

PRSay

JANUARY 7, 2020

These designators denote special qualifications an officer has obtained, and play an important role in documenting an officer’s achievements. We owe Navy leadership a predictable and reliable level of professional expertise among experienced PAOs. The Navy considers Accreditation an “Additional Qualification Designator.”

Public Affairs 148

Public Affairs Communications Community Internal 148

Sword and the Script

MAY 21, 2024

There’s headcount pressure so they can’t hire internally. The idea is you can review these documents and see how your organization’s usage maps comparatively. Paid media spending is a sugar-high The breakout suggests to me that CMOs don’t have the staffing or tools to carry out their mandate.

Agency 109

Agency Survey B2B Media 109

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. establish thought leadership. Word document? Think of your content contributor guide as a map for creatives to follow. increase brand awareness. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

Stephen Waddington

OCTOBER 4, 2018

You can explore the Google document , and contribute to the project. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. AIinPR community The work of this small group of practitioners is slowly gathering national and international attention.

Ethics 90

Ethics Tools Groups Government 90

PRSay

FEBRUARY 12, 2021

If you see unethical behavior from someone in a higher position, “Document everything in the most discreet manner possible,” he said. In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families.

Ethics 174

Ethics Communications Nonprofit Journalism 174

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. It has an incubation rate in humans of 7 to 14 days.

Government 132

Government Crisis Exercises Retail 132

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 92

Pitching LinkedIn Technology Engineering 92

PRSay

FEBRUARY 16, 2024

Some sailors are responsible for documenting sensitive incidents at sea and for collecting intelligence. Whether providing information to the public or internally, communicators for the Department of Defense will continue to tell the vital stories of America’s armed forces. military fight propaganda and win the narrative battle.

Public Affairs 88

Public Affairs Communications Radio Television 88

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. It will almost certainly require a new type of politician to provide leadership to help the UK thrive.

Tools 69

Tools Insurance Insurance Handbook 69

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. Leadership is receptive to a fresh perspective and will often give you the chance to delve in and lead a team conversation. Pinch yourself, you’re in PR!

Internal 36

Internal International Leadership Agency 36

Presspage

AUGUST 12, 2022

Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language. But at Presspage, we never forget you’re in a people business, building a positive profile for your brand amid the hubbub of global conversations and opinion leadership.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language. But at Presspage, we never forget you’re in a people business, building a positive profile for your brand amid the hubbub of global conversations and opinion leadership.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Stephen Waddington

NOVEMBER 17, 2019

The panel is calling on practitioners to submit their own contributions via a shared document which will form the basis of a final report – The Effects of AI on the Professions – due to be launched at The Turing Institute in London on 16 January. After setting up and leading the AIinPR panel in 2017 I’m handing over its leadership to Kerry.

Report 96

Report Ethics Government Training 96

PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. We also eliminated drop downs in the header’s navigation, and added more calls-to-action and a more strategic internal linking structure.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

Barokas

JUNE 1, 2017

Our interns spend their days learning from team members and supporting accounts with real work (no coffee runs here, folks). Check your emails and supporting documents for errors. Provide tangible examples of past leadership and skills you can bring to this internship. How do you land one of these awesome positions? That is all.

How To 68

How To Interviews Internal International 68

Mindful Marketing

JUNE 27, 2020

These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

Real Estate 111

Real Estate Community Employee Education 111

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. A CoSchedule survey of more than 1,500 marketers found that, “Marketers who document strategy are 538% more likely to report success than those who don’t.” Your team might choose to do your own internal hackathon. It elicits outside perspective.

Strategy 62

Strategy Marketing Internal International 62

Sword and the Script

JUNE 27, 2017

Documented strategy. 1) Hands on marketing leadership. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Research also demonstrates that the most successful programs have a documented plan or strategy. Consistency.

Content Marketing 70

Content Marketing B2B Marketing Leadership 70

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus.

Financial 133

Financial Strategy Government Leadership 133

PRSay

JUNE 7, 2022

Once the plan is documented, save it somewhere that your team can access it. She serves as the manager of internal communications for AllianceRx Walgreens Prime, a specialty and home delivery pharmacy. Don’t forget about your emergency kit. Socialize it with the board, practice scenarios and update it regularly.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Landis PR

APRIL 19, 2021

In an international collaboration, led by LCI’s German Public Relations Global Network (PRGN) PR partner, cometis , and the market research institute KOHORTEN together with their other PRGN partners Currie and Xenophon Strategies , the report examined 140 of the world’s largest companies for the quality of their sustainability reports.

Report 52

Report Financial Comparison Government 52

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is.

Public Affairs 83

Public Affairs Ethics Social Media Government 83