The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Publish thought leadership content. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. Developing a brand story.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Publish thought leadership content. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. Developing a brand story.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Publish thought leadership content. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. Developing a brand story.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference. That’s the easy part.

Leadership 162

Leadership Pitching Social Media YouTube 162

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles.

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. AdExchanger.

Retail 320

Retail Healthcare Crisis Management Social Media 320

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

PR News

OCTOBER 24, 2018

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources 297

Resources Communications Leadership Employee 297

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. And it’s a GREAT example of today’s digital PR! Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Thought Leadership. Validation from Third Parties.

B2B 88

B2B Trends Publicity Leadership 88

Cision

JANUARY 10, 2018

A Bloom Group survey found that 9 out of 10 customers agreed that their opinion of a business was positively impacted when it showed their expertise through thought leadership in their field. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency.

Brand 254

Brand Branding Web Content Marketing 254

The Proactive Report

JUNE 19, 2017

So the top of the funnel needs PR content that builds interest and trust: media coverage. thought leadership. Get the Digital PR Tips Newsletter each week. appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. influencer endorsement. enthusiastic advocacy from loyal fans.

Digital PR 113

Digital PR Software Strategy Leadership 113

5W PR

JUNE 6, 2022

Digital PR. The main point about digital PR is that it’s able to help companies increase their exposure and visibility. This type of promotional strategy uses the traditional principles of public relations in digital spaces.

Trends 88

Trends Data SEO Consumer 88

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What role does PR play?

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What role does PR play?

Twitter 100

Twitter Measurement Digital PR Hotels 100

PR Conversations

NOVEMBER 22, 2023

These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Notified adds coverage books.

Software 121

Software Case Study Advertising Advertising 121

Deirdre Breakenridge

OCTOBER 26, 2015

As the faculty advisor for my school’s PRSSA Chapter, I saw so many students transformed as a result of their leadership experience in PRSSA. At my school, we just launched our student-run PR firm this fall. Attending # PRSSA events & engaging with mentors at workshops gave me a clearer picture of what PR path I wanted to take.”.

Education 150

Education Twitter Leadership Trends 150

Solo PR Pro

APRIL 6, 2021

I spend the bulk of my time identifying potential storylines and Op-Ed opportunities in specific market sectors where my clients' thought leadership and subject matter expertise can be brought to bear. Michael Ares, MDA Corporate Marketing, LLC. Bill Threlkeld, Threlkeld Communications, Inc. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Buzzstream

MAY 2, 2024

What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. Our methodology was always let’s create one of these pieces of content for digital PR. Is LinkedIn something you recommend investing in for founders, CEOs, and leadership?

Internal 118

Internal International Insurance Insurance 118

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system. Horizontal.

System 52

System Employee Meeting Internal 52

Rock the Status Quo

SEPTEMBER 16, 2014

They engaged me to help with their rebranding, evaluating the digital expertise of their staff and leadership team, and re-packaging products and services they offer to clients. It’s important that companies take ownership of the process, adding deep due diligence to the process. . Ahhh, if only it is that easy.

Agency 164

Agency SEO Training Analysis 164

The Proactive Report

MAY 4, 2015

Blogging has lost a little ground, but Dr Ganim-Barnes pointed out that blogging is still the best vehicle for though leadership and it’s one of the only social properties owned by the brand. Follow me on Twitter for daily Digital PR updates. Small Businesses Succeeding on Social Media.

Social Media 100

Social Media Company Media Study 100

wiredPRworks

JANUARY 13, 2022

Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth.

Strategy 52

Strategy Training Insurance Insurance 52

5W PR

DECEMBER 5, 2018

Showcase Value Via Thought Leadership. Thought leadership articles that discuss issues from new angles delight customers and show them that a company has more to offer than their competitors. Additionally, B2B brands can also show their value by demonstrating their thought leadership value through the stories they share online.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Landis PR

APRIL 29, 2024

Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. A good place to meet younger decision makers and social media influencers.

Radio 64

Radio Pinterest Television Government 64

The Proactive Report

JULY 1, 2016

85% of curators say establishing thought leadership is their main objective. Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager.

Social Media 140

Social Media Engineering System Leadership 140

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. It’s an opportunity to share personal perspective – and if I’m preaching it to the CEOs I work with, I better be doing it myself.”

Blogging 99

Blogging Leadership LinkedIn Google 99

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR News

JANUARY 25, 2017

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months.

Leadership 48

Leadership Blogging Industry Communications 48

PR News

MARCH 17, 2016

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms.

Strategy 73

Strategy Communications How To Mobile 73

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 1) Visualize how people engage with your site.

Tools 68

Tools Marketing Advertising Advertising 68

Lauri Pehar Borsh

AUGUST 9, 2014

Traditionally, marketing and public relations executives (in most industries) have been responsible for advocating and communicating the message about a company and its benefits to the public, while corporate leadership has been charged with “shaping the market” as a thought leader.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Traditionally, marketing and public relations executives (in most industries) have been responsible for advocating and communicating the message about a company and its benefits to the public, while corporate leadership has been charged with “shaping the market” as a thought leader.

Social Media 60

Social Media Media Television Radio 60

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before.

Publicity 45

Publicity Insurance Insurance Healthcare 45