Communications Conversations

NOVEMBER 12, 2021

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. 4- Multi-media content creation for communicators (photo + video + audio).

Communications 155

Communications SEO Social Media Video 155

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience.

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

DECEMBER 21, 2021

But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. Retention will be as important as recruitment, and smart companies will double down on employee comms. Year of the employee. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

NOVEMBER 8, 2021

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. We want someone who has their finger firmly on the pulse of digital comms and PR developments, as well as popular culture.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. Basically, we’re trying to make winning media coverage as easy as setting up and running a digital ads campaign,” according to a PR representative.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

MARCH 1, 2022

Once clicked, the sponsored placement directs a reader to the content in a sponsored editorial format right within the publisher’s site, driving three times more engagement than traditional digital ad placement.”. The problem for the company is that doesn’t appeal to the ~40% of comms professionals that report to a CEO or CCO.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. This year it’s on track to outpace the investment in analog marketing channels for the first time. Yet all the money means digital-first businesses have to contend with more noise as legacy brands bring their deep pockets to digital.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JULY 27, 2021

I believe the nuance is this is really an explosion in DIY PR and digital marketers moonlighting in PR. Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind. Third-party validation. Click To Tweet.

Media Relations 172

Media Relations Media Pitching Survey 172

Flatiron Communications

JANUARY 15, 2016

Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Communications Conversations

SEPTEMBER 15, 2020

To talk about the most influential people in PR, comms and social in the Twin Cities, you need to go well outside Insta and Twitter. When you lead comms for one of the largest privately-held companies IN THE WORLD, yeah, I’d say you’re a pretty big influencer (especially when it comes to hiring and budgets). Trend-setters.

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

JANUARY 3, 2023

The 10 Most Common Ways Comms Pros are Measuring PR. For example, none of the very top challenges facing communicators surfaced by the most recent JOTW comms survey are mentioned: 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). What are the top challenges in public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Burrelles Fresh Ideas

JANUARY 30, 2024

PR practitioners are well positioned to comply with these types of disclosures given their expertise in digital communication and the ethical awareness the field has for transparency and trust,” wrote Dr. Myers. CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 18) Successful content marketers put the audience first.

Survey 103

Survey Marketing B2B Content Marketing 103

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years.

Tools 136

Tools Publicity SEO Measurement 136

Stuart Bruce

APRIL 16, 2015

The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the top PR and marketing professionals from across the north of England from companies such as Superdry, Asda, Morrisons, Irwin Mitchell, Premier Farnell, Cooperative Group, Shop Direct, Victoria Plumb, Wilko and Provident Financial.

Marketing 60

Marketing Case Study Conference Content Marketing 60

Communications Conversations

FEBRUARY 2, 2016

Mark Schaefer’s blog is one of the better independent blogs covering the social/digital world–but only when Mark posts. Well… Read every month: Content Strategist. Also read, if you have time: The Content Marketing Institute . Explanation: So yeah, The Content Strategist is a very self-serving blog.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. We interviewed the Neoman comms team to find out the secrets behind their success. New digital opportunities for PR will arise through collaboration. Feel guilty. Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

MAY 10, 2017

The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms. Keosha pointed out that IR and financial comms require true field expertise—you need to be a subject matter expert: A2: The basic rule of #PR apply no matter the field, but Financial PR requires true field expertise.

Financial 88

Financial Measurement Communications Agriculture 88

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. Quick plug: Do you work in PR and comms? 2) SocialChorus has new integrations to Microsoft for internal comms. Please take the 3 rd annual JOTW Communications Survey?

Pitching 78

Pitching Instagram Survey Data 78

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. ” It included four sections: Digital Data and Statistics – This section included the latest reports and studies from all sorts of vendors and media outlets and how that data related to my client. It’s a ton of fun.

Case Study 68

Case Study Trends Social Media Study 68

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. 59% od companies surveyed late last year say hiring of content marketing is imminent. These 15 skills will keep you marketable.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Communications Conversations

AUGUST 8, 2018

And, it’s especially impactful for me as few companies want to hire a social media or digital expert who’s north of 50. Ten years ago, when social/digital started to take off, many boomers hunkered down instead of growing new skills. They didn’t need to get down-and-dirty in the weeds of social and content marketing.

Social Media 60

Social Media Trends Marketing Media 60

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. They also took home Awards of Excellence in the project categories New Digital Platform and Podcast for Believe in Banking.

Banking 96

Banking Film Transportation Financial 96

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Communications Conversations

OCTOBER 8, 2020

Content marketing expert, Kristina Halvorson tweeted this a couple weeks ago. Kim Insley, senior PR specialist, Digital River. If I were running Joe Biden’s comms campaign, I would focus on perception, while still keeping the campaign running the “right” way. And, I know I’m not the only one. It still is.

Healthcare 148

Healthcare Course Strategy Communications 148

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. Social listening might sound like it’s just a social media tool – but it is much more powerful than that!

How To 62

How To Analysis Comparison B2C 62

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. Katie Miller , owner, Kate Rae Digital.

Transportation 122

Transportation Social Media Corporate Agency 122

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? The remit of working in PR and comms keeps on stretching and yet somehow never snaps. Warning: It’s quite addictive. LUNGE forward.

Energy 48

Energy Course Creativity Web 48

Sword and the Script

JANUARY 5, 2016

We like to think of it as a digital crystal ball,’ said Mashable’s global news editor Louise Roug in an article about Velocity in journalism.co.uk.” . – Tim Cigelske , Marquette University | MediaShift: 10 Predictions for Media Metrics in 2016. Lee Odden, TopRank: TopRank Marketing’s 2016 Influencer Marketing Predictions.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. The digital landscape just changes too fast.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. When it comes to content marketing, employees are the key to scale.

Marketing 70

Marketing Employee Survey Social Media 70