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4 trends in journalism and what they mean for the PR industry

Communications Conversations

More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. Also, the notion of deskside briefings or actually meeting your media partners may be a thing of the past–and definitely will be for the foreseeable future with COVID (unless you live in New York, Washington D.C.

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And second, school newspapers are in my blood. when I was 17.

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media. The Earned Media Domino Effect.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. News has a finite shelf life.

Tools 203
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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I definitely think that it is. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. ” Run an ad in a newspaper and it needs to be labeled as an ad. Is this a sign of the future of PR (and journalism)?

Pitching 174
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Behind the Headlines With Stuart Pfeifer

Cision

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Switching careers after 25 years is definitely a challenge. I always thought I’d be… a newspaper reporter. So when I had an opportunity to join Sitrick & Co.,

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PR 101: How to Pitch The New York Times

Cision

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. How can this story be original, relevant, impactful and indicative of a national (or local) trend?

Pitching 120