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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And second, school newspapers are in my blood. when I was 17.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I definitely think that it is. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. ” Run an ad in a newspaper and it needs to be labeled as an ad. Agreeing to an interview and then becoming a no-show.

Pitching 174
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At What Age Must Start Your First Job? Maxim Behar: The Earlier, The Better!

Maxim Behar

Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend. There are professions that, by definition, should be continued by the next generation - lawyers, doctors, and many others. The interview was published in dir.bg Therefore - never stop.

Survey 64
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. ” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there. It is definitely personal now more than ever. You have to be truthful.

Ethics 89
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Behind the Headlines With Stuart Pfeifer

Cision

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Rapid Fire Round.

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What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square.

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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

That definitely does happen in PR. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. You buy some advertising and magically you also start getting coverage.

Pitching 112