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Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. This episode explores: How the world of customer service has changed since United Breaks Guitars. Check out his incredible music on YouTube. Connect on Twitter: @DaveCarroll. Connect on LinkedIn. Connect on Facebook.

Brand 157
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Why are many social media marketers still working from the 2015 playbook?

Communications Conversations

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. YouTube and LinkedIn were a distant third and fourth.

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Why should brands use social media for their business?

Landis PR

Three years and hundreds of thousands of posts later, people share holiday recipes, grilling tips and can’t-miss desserts using top social channels such as Pinterest, Instagram and YouTube. Social channels supplied companies with real-time feedback on customer behavior. Customer Service. Analyze trends in real-time.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

Facebook 100
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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Both CRM Hubspot and customer service software provider Zendesk create customer case study videos with high production value that live on dedicated YouTube channels, like Hubspot’s YouTube Customer Success Stories Channel.

B2B 170
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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A fast food worker stomps in a lettuce bin and posts it on YouTube. A social media manager loses their temper in a customer service post on Facebook. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training.