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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Employee Engagement A strong internal brand is essential for creating a positive and productive work environment. Engaged employees are more likely to provide exceptional customer service and promote the brand positively. 

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How to Lead the Rebrand of a Global Company

Cision

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. What may be even more important is paying attention to your customers. I did the same thing when I was at Oracle Marketing Cloud.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. Technology.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is technology being used in public relations? It’s not a bad take.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. They’ll demand more uniformity in return on investment criteria across all departments.

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

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5 Content Promotion Tactics You May Not Have Thought Of

Cision

With new technology and platforms popping up every day, there are a ton of distribution tactics to choose from. Not all of them will be right for your brand, but with a diverse strategy, you’ll be able to extend the life of your content and better reach your audience. Look internally. Use a distribution service.

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