Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

MARCH 21, 2024

Uncovering emotional undercurrents of discussions online, AI is able to identify sentiments surrounding specific events , topics and brands online. Furthermore, advance AI tools can identify emerging customer preferences. Sentiment analysis is another powerful tool that AI can benefit from.

Social Media 62

Social Media Trends Analysis Media 62

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Business event attendance is at record highs and many B2B brands consider events their best source of leads. Can the ship be righted?

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. I followed up with him after the event and invited him to share more – and today he’s my guest for the 44 th edition of the Off Script Q&A series. Can a good story create value for a brand?

Storytelling 85

Storytelling Brand Branding Customer Service 85

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Once you know who you need to communicate with in the event of a crisis, your next step is to figure out how to communicate with them efficiently and effectively.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR, on the other hand, is focused on building and maintaining a positive reputation.

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. The study identified 21% of its respondents as “believers.”.

Brand 88

Brand Branding Survey Study 88

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. A crisis is defined as an event that is deemed to be critical and requires a quick and effective response.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Event detection, issue and crisis management. Influencer detection and customer relationship management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. Unfortunately, there is no shortage of these types of events online. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. But, are they a crisis? Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. ’ Companies not only create immersive experiences with events and attractions, but also with dialogue.

Brand 149

Brand Branding Storytelling B2B 149

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? Happy New Year! But let’s not be fooled.

Crisis 100

Crisis Exercises Customer Service Training 100

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings. Happy New Year! But let’s not be fooled.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could help Facebook collect data, eavesdrop on customer service and collect consumer information normally proprietary to the brand based on customer interactions.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. If they don’t do any online events, they might promote notable ones in their industry. Ask in industry social media events.

Publicity 100

Publicity Trade Shows Google Twitter 100

Stuart Bruce

SEPTEMBER 30, 2014

Whenever, I attend this type of event it’s usually 90% ‘affirmation’ to reassure myself that what I’m counselling clients is aligned with what other expert PR professionals are saying and 10% inspiration where you get an insight into a new idea.

Social Media 150

Social Media Twitter Radio Sports 150

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.

Travel 40

Travel Tourism Airlines Hotels 40

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Project your style and protect your reputation. Managing your online reputation. Bringing your brand alive at virtual and live events. Why customer experience is more important than customer services.

Training 45

Training LinkedIn Marketing Pinterest 45

Stephen Waddington

JULY 10, 2017

I also wanted to say a few words that I hope are appropriate to your event. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Prohibition

MARCH 5, 2020

If applicable, life events like weddings and Christmas are always a sure-fire way to get results. Creating high-quality content can help your brand achieve various goals including increased website traffic, improved online presence and better brand reputation. Repurpose High Performing Content. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Cision

MAY 25, 2017

That nothing they say will hurt their and the brand’s reputation. Quality customer service builds brand loyalty, but what about service that goes above and beyond? This is dangerous in two ways. First, it can make an employee feel they have a false sense of freedom of brand speech.

Employee 129

Employee Brand Branding Policies 129

Sword and the Script

DECEMBER 3, 2019

PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. 4) Meltwater joins AWS Data Exchange.

Data 90

Data Enterprise Survey Instagram 90

Stephen Waddington

FEBRUARY 12, 2019

The result is pointless at best and a reputational issue at worst. Spam Media such as LinkedIn, Medium and WordPress has democratised the ability to share thoughts and ideas but there isn’t an event or news story happens without an about the implications for a market or sector. Content must be authentic. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

wiredPRworks

JUNE 8, 2016

Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016. Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016. It’s such an honor to be selected as an MDRT speaker. Here's my press release. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

ImPRessions - Crenshaw Communications

MAY 15, 2018

A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. It does not attempt to shift blame or to run away from embarrassment.

Crisis 136

Crisis Privacy Airlines Facebook 136

Reputation Us

SEPTEMBER 7, 2016

” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla., Credit Union Crisis Planning Essential.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction.

Trends 57

Trends Marketing Software Video 57

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128