Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Be credible” is the public health crisis communicator’s mantra. Best Practices Featured Content Marketing crisis communications health care'

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

PRSay

MARCH 29, 2021

Determine the goals of the interview and the position to be achieved; write your headline; develop major themes (sound bites) for focusing the discussion. Remind them to steer conversations with reporters back to their own strengths and positive attributes, and to always keep working toward that perfect headline.

Media Training 182

Media Training Training Interviews Media 182

Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. The biggest roadblock/bottleneck when it comes to the speed of a crisis communications plan is finding the right targets.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PR Fuel

MAY 31, 2022

Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. When you write a press release, it gives necessary information and allows you to control the narrative.

Crisis Management 84

Crisis Management Crisis Local System 84

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. The writing is brilliant.

Communications 105

Communications Community Crisis Film 105

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 85

SEO Mobile Engineering Ethics 85

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Students have a clear path to understanding the value of reputation and its connection to strategic communications.

Communications 120

Communications Case Study Training Reputation 120

Reputation Us

APRIL 17, 2019

At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Solo PR Pro

JANUARY 18, 2022

She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. She’s looking at auditions for local choral groups and trying her hand at some fiction writing. Shirley is not wasting any opportunity to connect with her passions.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

PRSay

AUGUST 11, 2017

As PR practitioners, we’re called upon to be creative and clear in our writing, and to follow rules of spelling, punctuation, grammar and style. Although people often use “they,” “them,” or “their” as singular pronouns when speaking, writing still tends to treat these words as plural.

Survey 120

Survey Writing Crisis Communications Community 120

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. The writing is brilliant.

Communications 81

Communications Community Crisis Film 81

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. I listen to music while I write and edit. The best brands never stop striving to improve – and neither do we.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Solo PR Pro

JANUARY 7, 2020

You can specialize in a single area, such as media relations, crisis communications or social media, or offer a broader range of services. Writing this in your plan will help you clarify and clearly communicate this to potential clients. Will your clients be local, national or international? Who will you serve?

Insurance 53

Insurance Insurance Resources Crisis Communications 53

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Ethical Voices

MARCH 28, 2022

I have had lots of crisis communications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain. I tried with the new stores to engage the local community. They changed it completely.

Ethics 52

Ethics Strategy Real Estate Local 52

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. I’ve been writing it every workday, and I’m still doing it a year later. What follows is an edited transcript of Sclafani’s remarks.

Crisis 87

Crisis Employee Trade Shows Local 87

Landis PR

JANUARY 3, 2024

followed by avoidable communications missteps. Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened.

Transportation 59

Transportation Film Television Education 59

Karen Freberg

DECEMBER 3, 2017

I had the chance to integrate the Meltwater University program in my PR and Crisis communications graduate class at the University of Louisville. The university has been in the news a lot over the last few years, but we were able to witness one story that rocked the athletic world locally and nationally.

Crisis Communications 52

Crisis Communications Data Analytics Local 52

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. The locals loved the story. A community uniting around a labor strike? Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted. A case in point: two recent labor strikes at two New Hampshire-based companies.

Employee 120

Employee Print Customer Service Local 120

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Writing it to appeal to your target audience also improves your reputation in the long run. When she’s not writing you can find her at music festivals, hiking or snowboarding. Respond quickly.

Customer Service 61

Customer Service Writing Financial Local 61

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Prohibition

JANUARY 14, 2022

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. Media contacts – These are the journalists and bloggers who will write about your business.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

JUNE 29, 2018

Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number.

Crisis 68

Crisis Customer Service Video Financial 68

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

wiredPRworks

SEPTEMBER 11, 2018

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. The writing is brilliant.

Communications 40

Communications Community Crisis Film 40

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

wiredPRworks

SEPTEMBER 11, 2016

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. The writing is brilliant.

Community 40

Community Writing Education Film 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Wanna Subscribe? Shall We Tweet?

Social Media 61

Social Media Media Crisis Energy 61

Maxim Behar

DECEMBER 16, 2021

No, it is absurd to write Boyko Borisov and search. Host 2: A quick comparison of what we were interested in last year, showcases a larger interest in global events, rather than local ones. Now it is the opposite, given the elections, we were more interested in local, regional events. It is not local.

Google 52

Google Engineering Sports Comparison 52

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. In junior roles media relations (58%) and social media relations (45%) make up the top three most commonly undertaken tasks after writing.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40