ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Like the best PR-driven ideas, it is creatively designed yet simply executed. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

Cision

JUNE 22, 2017

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more. Today, competition for attention can be fierce.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. Featured: dennis crowley , Nan Palmero ( Creative Commons ). But how does this differ from Yelp? Featured Trends Foursquare social media Twitter'

Twitter 120

Twitter Social Media Retail Groups 120

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Partner with a local influencer to promote your business on social media. 3 Nordstrom, Inc. 2021, September 8). Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

DECEMBER 6, 2016

So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Recently, a retail property represented by SHIFT became the preferred venue for live Black Friday coverage in a number of major cities because of this kind of proactive invitation.

How To 60

How To Film Pitching Guidelines 60

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Fast Retailing. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Image via Pixabay , Creative Commons CC0.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Beyond PR

JUNE 22, 2017

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more. Today, competition for attention can be fierce.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Prakkypedia

DECEMBER 27, 2015

I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Advertising 60

Advertising Advertising Television Retail 60

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Dealerships are leveraging online business models that redefine the customer experience in automotive retail. Our creative director Alex Hartman joined me for the press days at Motor Bella.

Meeting 78

Meeting Automotive Media Technology 78

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets.

Media 112

Media Journalism Report Video 112

Communications Conversations

SEPTEMBER 15, 2020

But, she also influences the tone and messaging of one of the largest retailers in the country. She’s an institution in the local PR scene, and without question, someone who has changed many, many lives. She doesn’t speak locally much anymore, but when she does, I’m sure to snag a ticket. Trend-setters.

Agency 78

Agency Trends Social Media Local 78

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. I work on all things creative and put my passion for words to the test every day. Thank you.

Measurement 40

Measurement Energy Retail Creativity 40

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

FEBRUARY 25, 2015

Evan Ramstad, who we hired about 18 months ago from the Wall Street Journal , edits Adam Belz on the economy (he also blogs at "3D Economics" ), real estate reporters Jim Buchta and Kristen Painter (who came here from the Denver Post , and contributes to the "Just Listed" blog), and our retail writers Kavita Kumar and John Ewoldt.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Waxing UnLyrical

APRIL 10, 2012

“On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. Determined to find a career that put her creativity and social skills to good use, she double majored in communication and media arts and design at James Madison University and set out to do just that.

Small Business 106

Small Business Customer Service Facebook Retail 106

prTini

JULY 22, 2015

Last week, my PR agency came in second place on the Columbus CEO Leaderboard (a ranking of all the local PR agencies). They don’t move fast enough or think creatively enough to deliver the results clients crave. As someone who personally prefers shopping at a boutiques over big-box retailers, I totally agree.

B2C 28

B2C Agency Retail Small Business 28

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Are you a member of your local Chamber of Commerce? A story that wouldn’t have a chance on the national news just might be a perfect fit for the local paper.

Web 40

Web Pitching Local Report 40

MaccaPR

NOVEMBER 10, 2015

The social organism evolves through memes and grows when you allow users to be creative with your content. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Social media channels need nutrients (content, influencers) to feed the information system. “If

Marketing 48

Marketing Social Media Video Mobile 48

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England.

Film 40

Film Creativity Newspapers Internal 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52