Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. Featured: dennis crowley , Nan Palmero ( Creative Commons ). But how does this differ from Yelp? Featured Trends Foursquare social media Twitter'

Twitter 120

Twitter Social Media Retail Groups 120

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. The following brands either failed to listen to customers or changing consumer behavior. BlackBerry.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields.

Sports 113

Sports Retail Local Report 113

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time.

How To 60

How To Film Pitching Guidelines 60

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. I work on all things creative and put my passion for words to the test every day. Thank you.

Measurement 40

Measurement Energy Retail Creativity 40

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? The social organism evolves through memes and grows when you allow users to be creative with your content. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way.

Marketing 48

Marketing Social Media Video Mobile 48

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Are you a member of your local Chamber of Commerce? Let the media know.

Web 40

Web Pitching Local Report 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52