PRSay

JUNE 1, 2018

International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. It’s time to get creative. You may score a win on your own, but the championship is a combined effort. Use your trick shot.

Sports 125

Sports Creativity Instagram Local 125

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Agency 113

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. Her pride extends beyond her own accomplishments to the remarkable journeys of her children.

Storytelling 130

Storytelling Airlines Film Energy 130

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. In the wide world of sports, football fans can be the most fiercely loyal. She believes the key to successful content is balancing creativity, analytics and commonsense. 2:45 p.m. –

Conference 40

Conference Internal International Sports 40

Cision

JANUARY 5, 2016

It’s common for writers, even those who don’t work in the sports section, to follow the beat they cover with the obsessiveness of a sports fan. Hire external or identifying internal passionate editors and reporters. Images: Parker Anderson , David Reber , Keith Allison ( Creative Commons ). Give Power to Your Fans.

Content Marketing 96

Content Marketing Strategy Marketing Sports 96

Prohibition

OCTOBER 22, 2021

The team here at Prohibition are so good and between us we come up with some really fun, creative briefs. I’ve worked on all things from soap operas, to documentaries, to adverts, to online promos for sports teams & events videos for corporate brands nationally & internationally. How long have you got?

Meeting 62

Meeting Video Sports YouTube 62

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. a strategy and operations associate at Thuzio , and president of Front Office Sports , a website devoted to sharing sports stories from business executives with students and young professionals in the industry.

Sports 60

Sports Creativity Industry YouTube 60

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

wiredPRworks

APRIL 6, 2022

Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Barbara Rozgonyi.

How To 52

How To Engineering System Insurance 52

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. It must be interesting, different, and creative. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

Cision

FEBRUARY 24, 2016

Diversity because of the far greater range of tools and expertise required to be a successful communicator or marketer – witness the battle between ad and PR agencies over the digital space, driving a staffing model totally different to that of the traditional PR agency – creatives, planners, producers, etc. Drives my wife crazy.

Corporate 120

Corporate Sports Agency Reputation 120

Communications Conversations

AUGUST 21, 2018

You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. Whether its dedicating your time to become a mentor, or hosting an intern for the summer, you’re providing teens an experience in a field that they may not have considered before.

Sports 113

Sports Retail Local Report 113

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 157

Crisis Management Crisis System Policies 157

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 89

Agency Energy Crisis Management Industry 89

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Unless you had the opportunity to intern in such an organization and demonstrate your potential, it’s likely that the large company will require several years of proven experience before considering you.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s a bright student and a strong leader among her peers.

Sports 0

Sports Leadership Internal International 0

Mindful Marketing

JULY 17, 2021

For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. Already, SpaceX’s Dragon spacecraft has lent a big hand by delivering supplies and crew to the International Space Station.

Tourism 115

Tourism Travel Nonprofit Banking 115

Mindful Marketing

DECEMBER 17, 2015

You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. I love that it keeps you on your toes and you need to move smartly, fast and creatively. What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

Karen Freberg

MAY 7, 2017

Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports. Danielle Henson, Bell Holder, and Sebastian Inchauste were three of the social media interns this year for the Kentucky Derby.

Social Media 40

Social Media Analysis Trends Media 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. Sometimes the process can be daunting but it doesn’t have to be. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Solo PR Pro

JULY 31, 2018

I’ve done work on the beach in Hilton Head, in a car driving down I-85, even from the kids clothing department of Dick’s Sporting Goods at SouthPark mall, but this was different. Lisa Gerber of Big Leap Creative gave all of us office envy when she and her husband spent a month in France. Like a charm.”. Just drop in the post box.

Hotels 40

Hotels Travel Internal International 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. You could do some sport; I like to bike and parachute jump. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. They’re about sports, his alma mater ( Wartburg College ), his family, his home state – and more. What’s been the impact internally and across the country with your AmFam agents and teams?

Social Media 60

Social Media Media Twitter Insurance 60

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Journalistics

NOVEMBER 20, 2014

This experience will come in handy in your professional career (and it looks good on a resume) Play sports – even if it’s intramural sports, you should be part of a team. Team sports teach you discipline, teamwork, competitiveness and the importance of fitness for your mental and physical health.

Journalism 52

Journalism Sports Writing Meeting 52

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

Karen Freberg

JUNE 24, 2017

Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. I tried to go to as many sessions as possible that were related to social media, public relations, entertainment, and sports. My conclusion from attending? ABSOLUTELY.

Education 40

Education Conference Social Media Sports 40

Remote PR Jobs

SEPTEMBER 25, 2023

Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand. They are looking for new and creative ways to break through the noise with their story of why they matter and the value they provide to customers.

Communications 100

Communications Publicity Employee Reputation 100

Sword and the Script

JANUARY 23, 2018

Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. Internally or externally? If you weren’t doing what you do now you’d be…doing in sports.

Marketing 71

Marketing Content Marketing Sports B2C 71

PRSay

AUGUST 29, 2019

Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. By combining the specialized skills of each of your internal players, you’ll have a balanced team who can take your content straight to the championship game. It’s that time of year.

Content Marketing 102

Content Marketing Data Sports Social Media 102

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. My hobbies outside of work include…running, yoga, reading, being a dance/soccer/lacrosse mom and following Baltimore sports.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Barokas

FEBRUARY 22, 2018

That’s right – last week Bachelor launched its latest spinoff, Bachelor Winter Games , bringing together past contestants from Bachelor’s international seasons, including Australia, Canada, China, Finland, Germany, Japan, New Zealand, Sweden, Switzerland, United Kingdom and the United States. LORENZO BEVILAQUA/ABC.

Banking 60

Banking Television Survey Sports 60