Critical Mention

APRIL 26, 2017

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60

Sports Internal International Enterprise 60

Prohibition

JULY 3, 2017

Here at Prohibition, we’ve been working with the world’s number one bed brand, Sealy UK, to highlight how sporting success and sleep are intrinsically linked. Here is just some information on our World of Sport stars: To find out more about the Sealy World of Sport, visit the website here.

Sports 48

Sports Energy Training Creativity 48

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect.

Creativity 52

Creativity Brand Branding Product Launch 52

ImPRessions - Crenshaw Communications

JULY 10, 2020

During the shutdown Erika Nardini, the CEO of Barstool Sports, started a podcast from her perspective as a CEO of one of the fastest-growing sports publishers. Hosted by MarketingProfs, this podcast delivers actionable insights and real advice to help professionals market smarter. . Adweek Yeah, That’s Probably an Ad.

Sports 332

Sports Radio Retail Advertising 332

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

PR for Anyone

JANUARY 3, 2024

Stacy compares the structured and regimented practice sessions in sports—representing masculine traits—to the flow state during a game, which embodies feminine traits. The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business.

Corporate 130

Corporate Sports Creativity Internal 130

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86

Sports Television Advertising Advertising 86

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports. No category was left untouched. Travel media reported on hotels decorated in the style of Barbie.

Film 129

Film Marketing Sports Hotels 129

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. They have created a lot of great creative assets that are published immediately. If there was an award for the social media and sports community for college sports, Clemson would get this award.

Sports 45

Sports Social Media Trends Media 45

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. Sports Social Strategy & Community Management Manager. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? According to Ms.

Sports 114

Sports Advertising Advertising Survey 114

NewsWhip

MARCH 24, 2022

The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. . The ads that followed revealed the new look Timme would be sporting while on the court – a smooth chin…kind of.

Brand 148

Brand Branding Instagram Sports 148

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. We know a lot about one another’s personal lives, and it’s not hard to develop almost familial bonds at work. It makes work more fun and less stressful.

Agency 361

Agency Mobile Meeting Sports 361

PRSay

JUNE 1, 2018

International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. It’s time to get creative. You may score a win on your own, but the championship is a combined effort. Use your trick shot.

Sports 124

Sports Creativity Instagram Local 124

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. In addition to client counsel and media outreach, I play a role in bringing the ‘will it play in media?’ And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Communications 158

Communications Radio Sports Social Media 158

NewsWhip

AUGUST 11, 2022

Its top piece was about model Kate Moss being appointed Creative Director at Diet Coke (174k), while the top five also contained celebrity pieces about Goldie Hawn and Kurt Russell enjoying a stroll in Italy (143k), and Harrison Ford filling up his classic Jaguar (138k). The top articles on Facebook in July 2022.

Facebook 78

Facebook Sports Local Training 78

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Buchanan PR

JANUARY 20, 2023

Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds to start thinking of ways their brand or client can capitalize on a Super Bowl tie-in. Don’t be afraid to turn on your creative juices as the Super Bowl approaches.

Guidelines 56

Guidelines Sports Creativity Advertising 56

Stephen Waddington

JANUARY 7, 2021

Anyone working in culture, entertainment, sports, and travel made cuts. January is always a time for hiring in the creative industries but there’s a renewed energy this week. The marketing and PR agency market has followed the wider economy and society. Print and events have ceded to digital.

Agency 171

Agency Energy Travel Government 171

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

Journalism 156

Journalism Public Affairs Ethics Technology 156

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Hubspot’s annual martech industry bash Inbound brings celebrity clout to its keynote stages in the form of eminent stars of sports (Alex Rodriguez), entertainment (Shonda Rhimes), and politics (Michelle Obama). Inbound 2019, September 3-6, Boston. DMEXCO, September 11-12, Cologne, Germany.

Conference 173

Conference Leadership Sports Policies 173

Mindful Marketing

OCTOBER 19, 2022

Play is one way to slow that descent, whether it’s by participating in a low-intensity sport or doing word puzzles. Friendships often form among individuals on sports teams, chess clubs, hiking groups, etc. To develop relationships: People build bonds with others in many different settings, e.g., work, school, church, and play.

Apparel 103

Apparel Sports Construction Resources 103

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The report is a damning read on a fast growing and emerging part of the creative sector. "As That is fair and right.

Marketing 78

Marketing Government Sports Advertising 78

Prohibition

OCTOBER 20, 2021

We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. Our Head of Creative, Vicki Murphy comments: “Launching the C4 brand from scratch across UK social channels is a huge challenge, but one we are delighted to be involved in.

Energy 62

Energy Sports Creativity Instagram 62

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. They also helped me think differently and creatively.

Sports 113

Sports Travel Television Agency 113

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. This was a playful and creative way to position their products at the centre of the Dry January conversations – good work Lucky Saint!

B2C 62

B2C Creativity Sports YouTube 62

Maxim Behar

MARCH 26, 2024

Practically all possible ones - additional health insurance, sports cards, etc. Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team.

Groups 105

Groups Communications System Employee 105

Cision

JANUARY 5, 2016

It’s common for writers, even those who don’t work in the sports section, to follow the beat they cover with the obsessiveness of a sports fan. What’s so powerful about this game activity is it gives users the creative authority to take control over their league experience. Hire Fanatical Writers. Give Power to Your Fans.

Content Marketing 96

Content Marketing Strategy Marketing Sports 96

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. a strategy and operations associate at Thuzio , and president of Front Office Sports , a website devoted to sharing sports stories from business executives with students and young professionals in the industry.

Sports 60

Sports Creativity Industry YouTube 60

PR for Anyone

OCTOBER 25, 2023

As her career evolved, Diane navigated a transformative path, transitioning from managerial and creative roles to the pivotal position of Director of Training, a shift prompted by the challenges posed by the COVID-19 pandemic. Not finding their footing, one day they tried diving and discovered it was a sport in which they could really excel.

Storytelling 130

Storytelling Airlines Film Energy 130

Cision

JUNE 22, 2015

fashion sport. sport football. sport football. sport basketball. fashion sport. fashion sport. fashion sport. sport football. sport athletes. sport football. Victoria’s Secret. 1.66% (1199). 2.4M (121). 2.4k (261). 2.60% (737). 790 (1011). FC Barcelona. 3.04% (573).

Instagram 120

Instagram Fashion Sports Pinterest 120

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The “too creative” pitch. We’re not above a little creative hyperbole to get interest, but tread carefully. This can be someone who formerly covered sports but switched to entertainment months ago, or a writer who may have done one story on start-ups but primarily covers a regional beat. The ill-timed pitch.

Pitching 149

Pitching Sports Print Creativity 149