5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Cision

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Here’s a simple checklist for a little social media competitor audit. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. Many social media platforms have a timeline feature, particularly Facebook. Use people, not logos. Use timeline features. Use video formats.

Social Media 65

Social Media Media Writing Infographics 65

Buzzstream

FEBRUARY 15, 2024

How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. This example shows brand news about how IRONMARKETS has hired a new Social Media Specialist.

How To 71

How To SEO Google Examples 71

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What are some of your favorite social media monitoring tools?

How To 44

How To Resources Infographics Tools 44

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Successful strategies also need to combine paid, earned and owned media.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. That is just part of the job description for a media relations specialist. A digital/social media star. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

OCTOBER 12, 2015

At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads. Here’s a quick overview of how to create your Facebook content plan: 1. People often ask Mari how she found so much success with Facebook.

Education 120

Education Facebook Infographics Social Media 120

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. If you want to win your audience with content marketing, you need to know how to leverage the various types of content to attract your targeted audience and build an organic audience. Infographics work great for blogs, Facebook and Pinterest.

Infographics 120

Infographics eBook Content Marketing Video 120

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Barnum and his ability to spin tales that the media—and the public—ate up. Creativity matters . via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Public Relations Sydney

NOVEMBER 30, 2014

Images can also help bring your social media content to life. Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. These websites contain millions of images ranging from animals, food and drinks, to people and infographics.

Banking 85

Banking How To eBook Infographics 85

Contently - Strategy

NOVEMBER 27, 2018

Either way, your goal is to track how competitors approach content, which subjects they cover, and how the content performs. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. For those of us in media and marketing, Twitter is a popular hangout.

Strategy 112

Strategy How To Content Marketing Analysis 112

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 4) Better integration of owned, earned and paid media. As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales. for every dollar spent on influencer marketing.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

OCTOBER 28, 2015

Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Reputation Us

JANUARY 19, 2017

We have a few ideas to get your creative juices flowing. Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. It’s all about showing.

Report 60

Report Infographics Video Financial 60

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7% of the budget on social. About one-quarter or 23% of social media activity is handled by outside agencies. Here’s How. with One Easy Fix?

Study 116

Study Survey Infographics B2B 116

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2014 focused on social media and content. How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

OCTOBER 19, 2015

Now, they’re also in charge of social media and content marketing. PR isn’t sales, but if your PR isn’t supporting your sales, you’re missing a really big opportunity to show the value of PR and how PR really impacts the bottom line and impacts the growth of a company.”. “If Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Here’s a simple checklist for a little social media competitor audit. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. How can you leverage content further? Help clients remember to share the article on social media; once for most platforms, but retweet it multiple times on the day it hits. Be unique and creative to stand out. Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

PR 20/20

JULY 11, 2017

Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content. Now that you’ve shared your content with your loyal contacts, it’s time to branch out to those who may be unknown via paid media. and promote your asset with paid social ads.

eBook 43

eBook How To Pinterest Examples 43

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 118

B2B Marketing Survey Software 118

PR 20/20

JANUARY 3, 2019

During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. For those who missed it, we recapped 12 takeaways, like how to define goals, scrub your data, take advantage of HubSpot features and more.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Share your post liberally on social media. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

JULY 9, 2020

Unsure how? It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Templates range from social media posts to marketing collateral to infographics (and tons in between). Source: MarketMuse.

Google 90

Google SEO Trends Content Marketing 90

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.

Data 157

Data Data-Driven PR System Analytics 157