Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. This is where guidelines have an experienced person doing the work make a difference. Get creative. You can be as creative as you want on Twitter. Humanize it.

B2B 103

B2B Twitter Brand Branding 103

Buchanan PR

JANUARY 20, 2023

Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds to start thinking of ways their brand or client can capitalize on a Super Bowl tie-in. Don’t be afraid to turn on your creative juices as the Super Bowl approaches.

Guidelines 57

Guidelines Sports Creativity Advertising 57

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . PR writers keep it simple.

Writing 294

Writing Journalism Pitching Guidelines 294

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Listen to what they have to say and follow the guidelines they set out. Keep it simple, keep it clear and compelling, and follow their guidelines.

Guidelines 88

Guidelines Creativity Report Writing 88

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising. Where PR falls short Even the best PR program is limited, however.

Technology 170

Technology Strategy Privacy Healthcare 170

Beyond PR

JUNE 9, 2016

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. We’re talking to the same person. I try to be engaging.”.

Creativity 40

Creativity B2B Guidelines Energy 40

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Guidelines for Submitting. Guidelines for author bios. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Cision

JULY 9, 2015

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right? As an example, PRWeb lists its editorial guidelines here. Use the Word “Free” Heavily.

Guidelines 120

Guidelines Software Creativity Pitching 120

PRSay

DECEMBER 18, 2023

He advises organizations and PR teams to create guidelines for how to harness artificial intelligence in their businesses. When using AI in communications, “We have to be strategic and in some cases, safe, in how we use these tools, especially on behalf of our clients and the companies that we work for,” Perry said. “I

Communications 73

Communications Guidelines Technology Tools 73

Flack's Revenge

FEBRUARY 23, 2017

Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions and sizing guidelines that you must follow, or they will not appear as you like and may not be approved at all.

Facebook 149

Facebook Guidelines Print Social Media 149

PRSay

MAY 10, 2018

Guidelines plus creative freedom. At our agency, we believe in providing strong guidelines to influencers to ensure brand messaging shines through — while also allowing them creative freedom to craft their own original posts. Let influencers be creative. Take that, Snapchat!

Brand 127

Brand Branding Guidelines Creativity 127

5W PR

SEPTEMBER 27, 2023

However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations. Begin crafting the holiday messaging, designing creatives, and determining which channels the company will utilize.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Cision

OCTOBER 21, 2015

Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved. Images: Richard Masoner / Cyclelicious , Marco Bellucci ( Creative Commons ). Stick to the Cycle.

Guidelines 120

Guidelines How To Writing Creativity 120

Onclusive

NOVEMBER 8, 2023

PR people may also develop guidelines for interacting with the media or even social media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Business Wire

APRIL 12, 2017

Google image search has guidelines that are very helpful. Be creative, think outside the text box, and make your releases memorable with the right multimedia elements. Or, you might be able to buy an image from a stock photo company, as long as you have the budget and are able to comply with the license terms that will apply.

Guidelines 150

Guidelines Study Google Creativity 150

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. The CDC also has guidelines that you can follow. Wear cloth face covers. Hold virtual meetings. Network and pursue new business virtually.

Employee 189

Employee Skype Meeting Nonprofit 189

5W PR

SEPTEMBER 27, 2023

Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. This data provides insights into the effectiveness of the collaboration and informs future strategies. Influencers understand their audience best and can tailor content that resonates.

Brand 78

Brand Branding How To Analytics 78

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Creative ideas AR will come out of the trough of disillusionment in 2020. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Among the generative AI functionality, the release cites are: Copy edits. PR tech mentions Video makers.

Analysis 144

Analysis Tools Software SMB 144

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. He saw the fun of it and the opportunity to do something fresh and different, so we broke the mold in a careful way, because Citrix has very particular brand guidelines and positioning. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. You can also get creative with this approach. ” But it echoes what you see in the Helpful Content guidelines.

System 62

System Google Policies Guidelines 62

Onclusive

AUGUST 9, 2021

PR people may also develop guidelines for interacting with the media or even social media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

AUGUST 22, 2017

To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. These regulations come with requirements from brands. Below are three debated and commonly overlooked disclosure requirements by the FTC: .

Social Media 92

Social Media Guidelines Media Handbook 92

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. It’s not about the logo. The familiar McDonald’s arches were clumsily pulled apart.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Enable a productive Q&A session.

Meeting 191

Meeting Agency Creativity Case Study 191

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered.

Marketing 86

Marketing Guidelines Social Media Conference 86

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

Communications Conversations

MARCH 30, 2022

Worse yet: Most aren’t even remotely familiar with social specs, best practices and guidelines to provide informed guidance to the creative team. Remember: most (if not all) of the other people in the room aren’t thinking about the social executions. Learn–and teach others–how to shoot on an iPhone.

Video 113

Video Guidelines Advertising Advertising 113

Rock the Status Quo

SEPTEMBER 18, 2014

writer’s guidelines and/or pitch suggestions ? The topic is creative and unique ? Here it is – feel free to add to it. The 13-Point Checklist ? I checked for the ability to manually post my article (no pitch needed) ? I looked for (and read!) My pitch is relevant to the publication and its audience ?

Pitching 174

Pitching Guidelines Creativity Media Relations 174

Communications Conversations

OCTOBER 13, 2015

Of course, you’d have to set up guidelines and parameters with the employees. Allow a select number of volunteers to “takeover” your corporate Instagram account for the day and share their volunteer experiences–through THEIR eyes! 2: What about producing your own interview series live from volunteer events?

Corporate 60

Corporate Creativity Employee Instagram 60

Konnect Agency

NOVEMBER 9, 2021

All of which work together to amplify a brand’s message through creative multi-platform content. Konnect worked closely with the brand’s internal marketing team to identify influencers and college athletes whose back-end analytics and creative content would drive mass awareness and engagement for the campaign. Final Thoughts.

Creativity 59

Creativity Analytics Guidelines Agency 59

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. The way that we have seen the greatest success in letting this happen is to have multiple touch points with the influencer and providing high level guidelines out of the gate. Step 2 – Create a detailed brand guide.

How To 99

How To Guidelines Creativity Examples 99