Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Whether fuelled by social media or social protest, these conversations tend to start in a well-meaning way but quickly end up heated with opinions polarised. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 105

B2B Twitter Brand Branding 105

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. The outcome was the Citrix #DaaSJams social media video series. P.S. The #DaasJams social media campaign drove over 2 million site visits, 6.6 Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Flack's Revenge

FEBRUARY 23, 2017

Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions and sizing guidelines that you must follow, or they will not appear as you like and may not be approved at all. Facebook recommends 1200 x 630 px for a shared image.

Facebook 149

Facebook Guidelines Print Social Media 149

PRSay

MAY 10, 2018

We tapped 400 leading micro-influencers in the United States, each with at least 25,000 followers on social media, to get their feedback on the state of the industry. Back in the early days of influencer marketing, bloggers and their blogs were all the rage, and social channels merely drove traffic. Let influencers be creative.

Brand 126

Brand Branding Guidelines Creativity 126

5W PR

SEPTEMBER 27, 2023

However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations. Begin crafting the holiday messaging, designing creatives, and determining which channels the company will utilize. Test email and social media campaigns to ensure everything is functioning as planned.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Shift Communications

OCTOBER 29, 2015

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). In fact, broadcast media like the NFL Network and Bravo have supported Live TV through using their audiences’ content on their broadcast shows in order to actively engage with them, in real time.

Social Media 60

Social Media Media Tourism Guidelines 60

Deirdre Breakenridge

NOVEMBER 11, 2019

Have customers mentioned your podcast on social media, in blog posts, or through referrals? Establish a social media account on a platform that has the best reach for your audience, and tell your listeners where they can find you. Be Creative. Don’t forget that engagement can also be measured.

Community 206

Community Nonprofit Conference Social Media 206

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content.

Video 113

Video Guidelines Advertising Advertising 113

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks.

Marketing 87

Marketing Guidelines Social Media Conference 87

5W PR

SEPTEMBER 27, 2023

Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. The goal is to foster a sense of community and authenticity.

Brand 78

Brand Branding How To Analytics 78

Cision

OCTOBER 21, 2015

Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved. This rule of thumb has grown especially true in today’s social media-driven world.

Guidelines 120

Guidelines How To Writing Creativity 120

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR tech mentions Video makers.

Analysis 147

Analysis Tools Software SMB 147

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Guidelines for Submitting. Guidelines for author bios. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Early into the social distancing phase several brands quickly acknowledged the situation through visuals. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. But the announcement brought jeers on social media because no one thought Shake Shack was sincere. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Simplifying our policy and enforcement guidelines. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. Filters of course being a tool you can use on social media platforms to change the way an image looks – whether that’s of yourself or a product.

Instagram 62

Instagram Marketing Social Media Comparison 62

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Of course, you’d have to set up guidelines and parameters with the employees. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Promote on social media. Live streaming is a visual social media party. Pre-promoting live streams on social media serves as an invitation.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

NOVEMBER 14, 2015

Finding the right influencer takes time, patience and accurate social media monitoring tools. Your brand interacts with a variety of people on social media each day. Social media platforms are constantly adding and updating features. Keep an authentic, human touch in your social media interactions.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Cision

JULY 11, 2015

Ensure your brand abides by the FTC’s new social media guidelines by requiring entrants to use disclosure statements or hashtags in their posts. Don’t set yourself up for a social media crisis. Finally, make sure the hashtag will fit across all social media platforms. Hash Out the Hashtag.

Instagram 120

Instagram Guidelines Travel Pitching 120

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. YouTube is a space to express creative freedom and extend your brand story. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Barokas

JUNE 7, 2019

Brands may offer a few guidelines, but the influencer is in charge of the voice and tone of the sponsored content. Most influencers have creative freedom when promoting the brand’s product or service, which also lends a more authentic voice and credibility to the endorsement. Your product and services offerings are unique.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Cision

JANUARY 20, 2016

In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Like editorial calendars, most outlets also include a section on their website with guidelines and pitching policies. Not feeling particularly creative?

Pitching 120

Pitching Policies Guidelines Report 120

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. Foster transparency: Ensure that influencer partnerships are transparent and disclosed according to relevant regulations and guidelines. The industry is projected to be worth $21.1 billion in 2023.

Trends 52

Trends Marketing Ethics Consumer 52

Prohibition

MARCH 2, 2020

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. Across all social media platforms, there are times that work best to post when you are most likely to receive maximum engagement and the highest reach.

Instagram 62

Instagram Social Media B2C Course 62

Prohibition

AUGUST 2, 2023

With the rise of social media platforms, influencers have gained immense popularity and have become trusted voices in the industry. Additionally, celebrities often have a strong social media presence, allowing them to promote the brand to their millions of followers, further expanding the reach of the campaign.

Brand 62

Brand Branding Reputation Consumer 62

Konnect Agency

JUNE 8, 2023

Konnect with us to learn how we’ve helped brands stand out on social media. With 12+ years of marketing experience Christina has spent the last 8 years at Konnect Agency leading digital strategy with a focus on influencer marketing, social media, creative, and digital advertising.

Instagram 52

Instagram Guidelines Social Media Video 52