PRSay

MAY 12, 2021

The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The key is to make our content more creative. Why creative content writing? Because creative content: • Grabs attention. Choose creative content writing. Keeps attention.

Creativity 169

Creativity Writing Storytelling Study 169

NewsWhip

JULY 31, 2019

The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip.

Storytelling 111

Storytelling Creativity Data Interviews 111

Cision

AUGUST 17, 2017

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Big Data 166

Big Data Data Communications Creativity 166

Cision

OCTOBER 23, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team. People drive a brand, not analytics.

Creativity 149

Creativity Marketing Media Analytics 149

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.” This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.

Creativity 0

Creativity Community Storytelling Agency 0

Onclusive

MAY 31, 2018

When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. How data can tell the story.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Shift Communications

FEBRUARY 4, 2019

We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data? The solution seems to be to get more creative. Currently, PR has a measurement challenge. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

Waxing UnLyrical

DECEMBER 24, 2020

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered? Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Think about it.

Data 106

Data Analytics Privacy Ethics 106

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. Review the data, make a plan, review it regularly and work really hard.

Agency 122

Agency Creativity Marketing Government 122

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Are you naturally cautious and require a deeper understanding of data prior to making a decision? Creative Guest Post PR 2.0

Creativity 150

Creativity Healthcare Fashion Travel 150

Agility PR Solutions

JANUARY 1, 2020

The job market awaiting creative and marketing professionals in the new year is a good one, according to new research from staffing firm The Creative Group. According to the latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020.

Creativity 78

Creativity Company Advertising Advertising 78

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? The post Check out Geek Art & Design at Creative Tech Week NYC appeared first on.

Creativity 120

Creativity Print Big Data Fashion 120

Deirdre Breakenridge

OCTOBER 16, 2014

Keeping an eye on Data and Data Education. Fast forward to 2014, data fuels their stories today. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? Journalists are increasingly using data and PR people will be poised to offer interesting insights to them.

Big Data 250

Big Data Data Education Internal 250

Contently - Strategy

JUNE 25, 2020

. “They’ve got all this data at their fingertips,” Hatch said. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it. What brands get wrong about data-driven content. That promise was flawed.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. An Abundance of Data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

NewsWhip

MARCH 3, 2020

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. Earlier this week, we had the chance to chat with him about the application of data, the power of earned media, and of course, some tennis. . Bryan Pedersen: We infuse data into everything we do.

Data 88

Data Agency Sports Creativity 88

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat: M Live leverages social listening to mine through our data and identify macro and emerging trends.

Travel 109

Travel Data Industry Hotels 109

Remote PR Jobs

JANUARY 30, 2024

Firstly, analytical thinking enables PR practitioners to make strategic decisions based on hard data and evidence. Striking a balance between work and personal life not only boosts well-being and reduces burnout but also enhances productivity and creativity in the long run.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120

Beyond PR

OCTOBER 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team. People drive a brand, not analytics.

Creativity 70

Creativity Marketing Media Analytics 70

Agility PR Solutions

FEBRUARY 21, 2019

The firm’s 2019 Digital Skills Surveysurveyed thousands of professionals across six disciplines and job functions: data, design, development, product management, marketing, and executive. The post 2019 digital skills update—creative pros across industries identify key trends appeared first on Agility PR Solutions.

Creativity 66

Creativity Trends Industry Training 66

Agility PR Solutions

FEBRUARY 18, 2019

A new survey of creative and marketing pros finds that leaders in both camps scored marginal grades—and points to a range of challenges in the organizational relationship, team alignment and collaboration, which stem from the natural challenges that come with growing in-house creative teams.

Survey 60

Survey Creativity Analysis Data 60

Cision

JUNE 2, 2015

And is there a way to use data to back it up? Turning Data Into Trends. Use hard data to identify trending content patterns through key metrics. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. There are AI algorithms that can detect fraud by analyzing data such as user behavior, IP addresses, and device types.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Granted, the data integration capabilities of a digital transformation tool may not be at the top of most executives’ reading lists. Use data and assets — or create your own.

Retail 368

Retail Media B2B Pitching 368

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild ). It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

The Proactive Report

APRIL 15, 2023

It allows you to analyze large amounts of data, generate insights, and identify trends in real-time. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. They can also measure their return on investment (ROI). AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The data was the perfect companion to the launch story! The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. You should see the ROI on this immediately.

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The bits of code have long been used to track web visits and collect data to drive ad targeting. It will revive contextual advertising and give rise to new data targeting tools. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies.

Trends 385

Trends Employee Viral Advertising 385

Contently - Strategy

SEPTEMBER 20, 2021

They’ve got all this data at their fingertips,” Hatch said. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it. What brands get wrong about data-driven content. That promise was flawed.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity B2B 353