Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. It can serve as a strong foundation for the creativity and individuality that human writing creates.

Blogging 62

Blogging Technology Writing Customer Service 62

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. TVEyes was the first to offer podcast monitoring.

Instagram 140

Instagram Technology Resources Employee 140

Cision

OCTOBER 10, 2015

Follow the lead of the 37 percent of marketers who are already actively listening on social media to keep customers coming back to your brand, rather than running away from it. Use social listening tools to help pay attention to these three types of customers: 1. Images: Simon Law , Tim Green ( Creative Commons ).

Social Media 120

Social Media Brand Branding Customer Service 120

Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. Potential Pitfalls of Using ChatGPT While ChatGPT is a powerful tool, it is not without its limitations.

Automotive 80

Automotive Training Customer Service Data 80

Cision

FEBRUARY 11, 2016

Integrated social strategies also require integrated social tools. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. This covers everything from which platforms to be on to what tools to use.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Stephen Waddington

JANUARY 15, 2020

The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

MAY 26, 2016

Figure out what it’s about (marketing, sales, customer service, elephants?). The key players here are going to be Google Analytics and a third-party social media monitoring tool. Depending on which tool you use, you’ll even be able to segment audiences and share different content to different audiences. and so much more.

Analytics 200

Analytics Energy Google Data 200

Burrelles Fresh Ideas

JUNE 6, 2023

These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Personalization: AI enables marketers to deliver highly personalized content and experiences to individual customers. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. If your brand has the right social listening tools , you can easily set up a news feed based on your competitors’ keywords. Images: steve p2008 , John Goode ( Creative Commons ).

Social Media 120

Social Media Real Estate Media How To 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

Cision

DECEMBER 1, 2015

Another problem with all the awesome social media automation tools we have now is that they make it too easy to not pay attention when someone’s trying to get our attention. Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. That ends now.

Social Media 120

Social Media Strategy Media Customer Service 120

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. In the world of public relations, artificial intelligence has had a tempered (though growing) effect. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

PR 20/20

JANUARY 14, 2021

Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. Beautiful.AI

Technology 65

Technology Marketing Tools Google 65

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Cision

SEPTEMBER 29, 2015

And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool. Now, in addition to using your customer service number and email (and chat, if you use it) customers can now message you directly on Facebook. Check out Cision’s PR Starter Kit!

Social Media 120

Social Media Media Facebook Customer Service 120

Cision

DECEMBER 2, 2015

By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time. Quality customer service is appreciated and talked about on social media. Images: -Salvaje- , Gayle Nicholson , David Spinks ( Creative Commons ).

Brand 120

Brand Branding Employee Social Media 120

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. This can help them understand how well their message is resonating with the public.

Interviews 100

Interviews Publicity Technology Social Media 100

Communications Conversations

NOVEMBER 8, 2018

It’s also a great place to learn about your product or service. A few simple queries can tell you what people are asking about for the issues surrounding your product or service–it’s a great research tool! Case in point: Brands like Microsoft that use Reddit as a customer service channel.

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

SEPTEMBER 10, 2015

In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. John launched into an interesting and intellectual, though still hilarious, discussion of creativity. Marriott’s Background Story.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Shift Communications

MAY 22, 2017

Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. You can find this information through various tools. Another aspect of audience engagement is customer service. Today’s consumer has more power than ever before.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Bad Pitch Blog

DECEMBER 15, 2014

In another example, the AP uses a tool called Wordsmith to help fill their pages. I''m creative! Compare seemingly unrelated data sources like Google Analytics and customer service stats to mine a new insight about your audience. Large: Add a completely new skill to the tool kit - personal or professional.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Responsibly-designed research.

Community 95

Community Communications Case Study Customer Service 95

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

The Resolution Blog

MAY 7, 2019

We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms. Definitely, yes.

Technology 120

Technology Analysis Data Tools 120

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. While your messaging is limited to 280 characters, you can develop succinct, creative content for your brand that adds to an existing conversation. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable.

Social Media 52

Social Media Consumer Brand Branding 52

PR 20/20

SEPTEMBER 5, 2018

Strategize AI: Access processes, best practices, tools, templates and resources. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 59

Conference Marketing Analytics Case Study 59

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Beyond PR

APRIL 19, 2018

You don’t have to produce a ton of creative to work with influencers because they are the ones that often do the creative heavy-lifting, but here’s the problem. People listen to me about marketing and communications and customer service and word of mouth. Influencer marketing is not easy.

Video 63

Video Marketing Creativity Consumer 63

PR 20/20

SEPTEMBER 5, 2018

Strategize AI: Access processes, best practices, tools, templates and resources. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. Meaty, comprehensive guides are fantastic lead generation tools.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

SEPTEMBER 8, 2016

By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers?

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. Take advantage of new tools and resources. Platforms are always going to change, that’s the nature of social media, but we also have to be aware of the growing list of tools that are becoming available (or evolving) with these changes.

Social Media 40

Social Media Resources Media Case Study 40

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Here we go….

Trends 60

Trends Media Report Technology 60