Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. If your brand has the right social listening tools , you can easily set up a news feed based on your competitors’ keywords. Measure their data as you would for your own social media accounts.

Social Media 120

Social Media Real Estate Media How To 120

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

JANUARY 15, 2020

The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media Internal International 78

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. Creative Media Kit Ideas. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Cision

JANUARY 6, 2016

Email can even be a better engagement tool at times. And that means email newsletters can be tied to CRM and other tools. Customer journey mapping, here you come. Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas.

Retail 120

Retail Customer Service Software Mobile 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The platform has become a powerful planning tool. Next, explore third party tools. #6 It’s the best way to learn. #4

Publicity 164

Publicity Ethics Data Community 164

The Resolution Blog

MAY 7, 2019

We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms. Definitely, yes. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. PR is a social science.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 5, 2018

Strategize AI: Access processes, best practices, tools, templates and resources. Improve AI: Monitor, measure and adapt based on performance. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. While your messaging is limited to 280 characters, you can develop succinct, creative content for your brand that adds to an existing conversation. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable.

Social Media 52

Social Media Consumer Brand Branding 52

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Social Media as a Two-way Communication Tool During Crisis. billion users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

SEPTEMBER 5, 2018

Strategize AI: Access processes, best practices, tools, templates and resources. Improve AI: Monitor, measure and adapt based on performance. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40

Stephen Waddington

FEBRUARY 12, 2019

Native planning tools enable us to identify audiences and target messages. Instead technology is used to enable practitioners to work smarter and offer new services. Planning tools are required to identify influencers in a given market, and you need to be able to convey your message and story using different forms of media and content.

Publicity 79

Publicity Community Pinterest Reputation 79

PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Ask sales for the top questions they receive, and turn customer concerns into a blog post. First step: measure everything. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? Unfortunately, there isn’t a single free tool that pulls all of this stuff together for you.

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Here we go….

Trends 60

Trends Media Report Technology 60

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Is there a natural outlet for us to recognize our customers?

Strategy 48

Strategy Brand Branding Retail 48

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. And he doesn’t use every suggestion.

Social Media 60

Social Media Media Twitter Insurance 60

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

APRIL 18, 2016

Social Care Improvements – Changes that give businesses and users tools to resolve social care issues completely within the Facebook ecosystem. Facebook is giving Page admins the opportunity to turn off Messenger for periods of time to let customers know when you can respond and when you can’t. Analytics Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Attribute/drive creative social PR campaigns. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Big Data 92

Big Data Data Publicity Analytics 92

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

DECEMBER 17, 2021

Be flexible and creative. While natural language processing and artificial intelligence are both valuable tools in public relations, human input remains important when presenting a well-crafted crisis response plan. As a rule, there is no single tool or approach to crisis communications that can be used to manage every emerging threat.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Learn their approach to strategy, operations, measurement, staffing and more. Social media marketing podcast covering digital tools, apps, and software. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas. 3) Chris Brogan.

Social Media 120

Social Media Marketing Pinterest Media 120