Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. How is technology being used in public relations? And in B2B marketing it already does.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

JANUARY 15, 2020

The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media Internal International 78

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 196

Marketing Content Marketing Data Social Media 196

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. Potential Pitfalls of Using ChatGPT While ChatGPT is a powerful tool, it is not without its limitations.

Automotive 81

Automotive Training Customer Service Data 81

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

MAY 22, 2017

Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

Cision

SEPTEMBER 10, 2015

In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. John launched into an interesting and intellectual, though still hilarious, discussion of creativity.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Shift Communications

MAY 25, 2017

Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. One cluster might be customer service issues. The top question on everyone’s mind about machine learning and artificial intelligence is, will these technologies replace us all? Kinds of Machine Learning.

Publicity 130

Publicity Instagram Customer Service Software 130

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Visit www.MAICON.ai

Conference 59

Conference Marketing Analytics Case Study 59

Stephen Waddington

NOVEMBER 19, 2017

The platform has become a powerful planning tool. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5 What is new is the scale of data in public relations and the growing availability of third party tools that enable us to make sense of it.

Publicity 164

Publicity Ethics Data Community 164

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Brands that want to develop trust should focus on reputation management using social media tools.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Responsibly-designed research.

Community 95

Community Communications Case Study Customer Service 95

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Visit www.MAICON.ai

Conference 40

Conference Marketing Analytics Case Study 40

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Stephen Waddington

FEBRUARY 12, 2019

Native planning tools enable us to identify audiences and target messages. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Lego and Patagonia are among my favourite brands. It’s that control thing again. It’s human.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Mindful Marketing

JANUARY 29, 2023

A Harris Poll recently found that 67% of American adults distrust AI tools. Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Cision

APRIL 18, 2016

Social Care Improvements – Changes that give businesses and users tools to resolve social care issues completely within the Facebook ecosystem. As far as content goes, this is a differentiating feature although it remains to be seen how cost prohibitive this technology is. Shared Media. Instant Replies (Autoresponders).

Facebook 0

Facebook Mobile Analytics Advertising 0

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Is to say, “Okay, my creative writing degree from Ohio University hasn’t equipped me for this experience.”

Ethics 80

Ethics Employee Communications System 80

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. He wanted to try this new technology on for size.

Social Media 60

Social Media Media Twitter Insurance 60

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. Take advantage of new tools and resources. Platforms are always going to change, that’s the nature of social media, but we also have to be aware of the growing list of tools that are becoming available (or evolving) with these changes.

Social Media 40

Social Media Resources Media Case Study 40

Waxing UnLyrical

MARCH 11, 2015

Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. Partnering with customer service, they introduce “where did you hear about us?” Begin at the end (what you’re trying to achieve).

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. Social media marketing podcast covering digital tools, apps, and software. Want to get on the show? 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

DECEMBER 17, 2021

Information technology team. Be flexible and creative. While natural language processing and artificial intelligence are both valuable tools in public relations, human input remains important when presenting a well-crafted crisis response plan. Managers and supervisors. Department leaders. Public relations team. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78