Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

Publicity 111

Publicity Writing Guidelines Construction 111

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Of course not.

Communications 161

Communications Storytelling Film Training 161

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Post-ChatGPT, our jobs may get easier. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”.

Pitching 215

Pitching Journalism Construction Writing 215

Stern + Associates

MARCH 17, 2023

That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling. Of course, none of this involves making anything up: our partners all have stories to tell about their products, services or ideas.

Media Relations 106

Media Relations Media Storytelling Report 106

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and time-consuming.

Measurement 156

Measurement Case Study Creativity Course 156

Onclusive

FEBRUARY 9, 2021

To achieve this goal, a strong PR agency partner will use a mix of communications strategies and tactics to help you better understand your audiences, contribute to and execute your strategic communications plan, and provide counsel around policy decisions, courses of action and messaging.

Agency 195

Agency Strategy Communications How To 195

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Why or why not? Absolutely.

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Better Writing Blogs. Authentic Storytelling Project. Read on to start creating your own PR blogroll. Blogs That Can Make You Smarter. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Ishmael's Corner

AUGUST 24, 2014

Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

PRSay

OCTOBER 25, 2023

Your guests are naturally gifted storytellers. So it’s setting the course for the conversation and getting out of the way, but staying close enough that you can dip in and dip out. Sometimes you just have to go with that little flash of light, like a flutter in the edge of your eye. You just follow that. Your podcast is audio-only.

Interviews 135

Interviews Video Storytelling Measurement 135

Ishmael's Corner

MAY 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. Techniques For Effective Business Communications. Such is the case today. Before.more.

Storytelling 60

Storytelling Conference Data Course 60

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. Book Reviews / Journal Research. These are just a few.

Skype 150

Skype Industry Storytelling Interviews 150

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius. I took it as an elective.”

Education 150

Education Training Course Social Media 150

The Hoffman Agency

JULY 16, 2020

Before classes had finished and graduation had commenced (virtually, of course), my boyfriend received a job in the Sunnyvale area, and I had received an internship in San Jose at The Hoffman Agency. The first being, I love storytelling. I’d even love to write a book one day. PR spoke to me for numerous reasons.

Storytelling 50

Storytelling Exercises Internal International 50

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. At Contently, I think you know how much we value storytelling by now.

B2B 139

B2B Brand Branding B2C 139

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications Synonyms Contrary to popular belief, “communication” and “communications” aren’t interchangeable. PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. And what are some communications synonyms?

Communications 52

Communications eBook System Corporate 52

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Five years ago, no one expected their PR firm to have video storytelling capabilities. You imagine having complete control over what clients you work with. How will you keep your PR skills up-to-date? Do you have the right operational business know-how?

Travel 281

Travel Technology Conference LinkedIn 281

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture.

Wireless 36

Wireless Internal International Software 36

Cision

JULY 10, 2015

That, of course, is the point. You’re more likely to remember Sharpie the next time you need to write a note. Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Sharpie’s spot “Prom Date” features Ezra Knight. His voice—a suave throwback to the svelte ‘seventies—is at odds with the topic presented.

Video 120

Video Storytelling Local Creativity 120

Mark My Words

OCTOBER 2, 2020

I hope the whole subject of storytelling and conversation emerges with relatively clarity from our activity with Joey and Dexter, so I won’t keep banging on about it. In due course, to keep the story rolling, we announced the identity of the successful candidate. Well of course they could. With a superstar salary to boot!”

Print 78

Print Course Fashion Storytelling 78

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. a free marketing course). Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips.

Blogging 52

Blogging Marketing Pinterest SEO 52

PRSay

FEBRUARY 15, 2019

who was asking is because they lacked the formal tone that many of us associate with business writing. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch.” . Don’t get me wrong — my example pitches are not flippant or disrespectful. Neither are they sloppy.

Pitching 149

Pitching Media Relations Examples Course 149

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . Of course, this isn’t limited to new channels. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Join the group here.

Pitching 135

Pitching Interviews Video Report 135

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past.

Consumer 243

Consumer Brand Branding How To 243

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. That would be rich.

Industry 60

Industry Storytelling Journalism Corporate 60

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. As a result, campaigns are often dry, serious, and?—? Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birchbox , of course. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central.

Energy 120

Energy Viral Storytelling Community 120

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150