Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Psychographics Values : Sustainability, transparency in corporate practices, community involvement. Listens to podcasts on sustainability and corporate responsibility. M/C Journal, 17, 1–10.

How To 52

How To eBook Corporate Groups 52

Communications Conversations

DECEMBER 1, 2015

Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments from their corporate blogs in the year ahead. If your corporate blog is like many, it gets few thoughtful comments. The Allstate blog is commonly listed on many “best corporate blog” lists.

Corporate 60

Corporate Blogging LinkedIn Conference 60

Cision

OCTOBER 31, 2016

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). What most people discern from this is that LinkedIn is a great platform for job seekers, and perhaps doesn’t have a lot of utility for other purposes. Mobile (Everything).

LinkedIn 60

LinkedIn How To Mobile Course 60

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. What’s more, Facebook and LinkedIn aren’t even close and each trail by 40 percent or more. This is audience identification 101.

Twitter 135

Twitter Survey Journalism Social Media 135

Bianchi Biz Blog

AUGUST 21, 2023

How long have you been in journalism and how did you get started? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. You can follow Mary on LinkedIn and Twitter.

Meeting 74

Meeting Automotive Engineering Journalism 74

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. What about asking your design team to make face line art out of that boring team shot you want to feature on LinkedIn?

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Communications Conversations

AUGUST 27, 2019

That was actually close to the reaction I got from friends and colleagues on a LinkedIn post where I shared this news a few weeks ago. I would even throw content written by professionals on platforms like LinkedIn in here, too, as it often contains misses and mistakes as laid out in the AP Style Handbook. AUDIBLE GASP!

Handbook 131

Handbook Guidelines Print LinkedIn 131

Prohibition

JUNE 2, 2023

Using the skills and experience gained from my journalism background, I quickly established myself as a strong copywriter operating in the B2B space. As PR is applicable to all industries and companies, I’d also recommend deciding what type of PR you are most interested in, whether that’s digital, corporate , consumer or trade to name a few.

Meeting 62

Meeting B2B Social Media Agency 62

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 98

Survey Industry Leadership Study 98

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. For example, digital disruptors like LinkedIn Pulse, Patch, and LiveDoor all share the list with mainstream publications like BBC, New York Times, and The San Francisco Chronicle.

Media 268

Media Data Google Report 268

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 118

Social Media Study Blogging Company 118

Rock the Status Quo

AUGUST 11, 2014

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? 3 Ways to Integrate Inbound Marketing Tactics into Traditional PR The Impact of Social Media on Journalism & Newsrooms This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Upload the article to your LinkedIn page. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Write a press release. 500|5000 list). Are you the one quoted?

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Deirdre Breakenridge

JUNE 8, 2016

She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University. You can also post your questions in the #PRStudChat LinkedIn Group. What’s your social media elevator pitch? Is PR Right for me?”

Social Media 150

Social Media Pitching How To Media 150

Communications Conversations

NOVEMBER 2, 2017

Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). We’re looking at LinkedIn a lot more. I also think we benefitted from the love our community has for the Twins. They are an institution. Showing both logos really highlighted the partnership that made this all possible.

Case Study 113

Case Study Journalism Study Instagram 113

Presspage

FEBRUARY 6, 2018

The Fort Worth based hospital’s brand journalism strategy has direct bottom line impact as its stories made one Detroit family decide to fly cross country for surgery after reading an impactful story on Checkupnewsroom.com. .” minutes reading the article.

Examples 87

Examples Strategy Communications System 87

Sword and the Script

NOVEMBER 7, 2023

Corporate communications, marketing communications and HR leaders use employee communications applications (ECAs) to inform the workforce about business activities, cultural topics, operational needs and job-related priorities.” I had no idea such a thing existed, but Poppulo has paid for reprint rights to download the report , so I did.

Employee 141

Employee Software Survey Tools 141

Presspage

FEBRUARY 11, 2019

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Embrace Brand Journalism. Skip the dry, boring and bland corporate descriptions.

How To 60

How To Media Journalism Corporate 60

Sword and the Script

JUNE 25, 2019

Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. BCB: PR has a big impact on a company’s corporate brand and reputation, which can, of course, be positive or negative. You can find more from Brianna Carroll Boyle on LinkedIn.

Brand 112

Brand Branding Reputation Corporate 112

Bianchi Biz Blog

OCTOBER 5, 2020

I spent weeks rooting around corporation and LLC docs along with property tax records and eventually discovered he had secretly created yet another startup. How long have you been in journalism and how did you get started? This individual was at the heart of a trade secrets theft case between Waymo and Uber.

Transportation 92

Transportation Meeting Report Media 92

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

PRSay

APRIL 22, 2016

Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? There is a great opportunity to create a meaningful connection between your corporate culture and external customer base. Connect with Kate on LinkedIn.

Agriculture 90

Agriculture Employee Corporate Training 90

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

MaccaPR

NOVEMBER 20, 2018

Yet some of the country’s largest corporations appear determined to allow their newsrooms – if they can be found at all – to serve as a dumping ground for old press releases, and little more. In fact, a corporation’s newsroom button is typically buried in the footer within the About Us section.

Mobile 91

Mobile Corporate Survey Web 91

Maxim Behar

JULY 2, 2023

Then I had my university degree in Prague, Czech Republic and my favorite job was journalism, so my practice in journalism led me to a correspondent in a couple of cities in Bulgaria and a special correspondent in Poland for a couple of years. We can put whatever story on LinkedIn, Facebook, Instagram.

Ethics 52

Ethics Internal International Course 52

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. How did you get your start in public relations and healthcare communication?

Healthcare 120

Healthcare Print Agency Journalism 120

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]. 1% said SnapChat.

Survey 78

Survey Media Relations Report Media 78

The Hoffman Agency

FEBRUARY 8, 2024

They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. Satisfied and engaged employees who share positive experiences and milestones on social media platforms such as LinkedIn and enhance their company’s image are becoming valuable influencers for companies looking to strengthen their brand.

B2C 73

B2C B2B Agency Trends 73

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Until next time! Critical Mention. Eric Lebowitz. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

MAY 31, 2016

In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. And there are huge differences in the skills required.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. Another research tool as valuable as Cision and Muck Rack is LinkedIn. More than 80 percent of the media that we approach for clients boast a LinkedIn profile. Wall Street Journal technology titan? For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Critical Mention

MAY 13, 2020

PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape. . — Lori Ruff. Who you are is speaking so loudly that I can’t hear what you’re saying. Ralph Waldo Emerson. Why fit in when you were born to stand out? — Ronn Torossian. Dale Carnegie.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

JULY 16, 2019

Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Until next time! Critical Mention. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Stern + Associates

JUNE 25, 2014

Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. Google AdWords), social media (Facebook, LinkedIn, Twitter) and even top-tier publications like The New York Times and The Wall Street Journal.

Leadership 81

Leadership Strategy Energy Advertising 81

Rock the Status Quo

APRIL 8, 2016

It seems making the leap is very difficult for many – even in journalism. Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

It seems making the leap is very difficult for many – even in journalism. Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella.

Storytelling 100

Storytelling Resources Journalism Examples 100