Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Facebook and Insta posts. They show up in texts.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Deirdre Breakenridge

FEBRUARY 2, 2015

You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group. Some might chalk up their success to their early adoption of blogging and social media.

YouTube 150

YouTube Groups LinkedIn Social Media 150

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit.

Reputation 88

Reputation Social Media Reddit Media 88

PRSay

AUGUST 8, 2018

When choosing a format for your editorial calendar, ask yourself these seven questions: Will you be using an editorial calendar for both traditional PR activities (press releases, events, TV-news interviews) and for the online content you create (Facebook Live, blog posts, podcasting)? Do you prefer a weekly, monthly or quarterly calendar?

Pitching 137

Pitching Interviews Video Report 137

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

APRIL 12, 2022

Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software.

Software 89

Software Pitching Measurement Enterprise 89

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In Dennis Wilson, Jr.,

Communications 192

Communications Crisis System Healthcare 192

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Critical Mention

JUNE 24, 2017

Zignal Labs provides comprehensive media intelligence on audience reach, sentiment and issue-oriented share of voice, leveraging television along with data from print and online news outlets, and social platforms like Twitter, Facebook, Instagram and YouTube. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Beyond PR

MARCH 22, 2018

” Fortunately, media monitoring has evolved enormously over the years as content was digitized, social media became mainstream, and artificial intelligence made its way into corporate systems. Social Media – Twitter, Instagram, Facebook, YouTube, etc. So, what does a modern media monitoring program look like?

Media 75

Media Radio Newspapers Print 75

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Track your competitors and understand the sentiment in real-time from all media – print, online, broadcast, and social.

Social Media 87

Social Media Media Mobile SEO 87

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Communications Conversations

OCTOBER 31, 2018

It’s one of the things that frustrated me about corporate America and I continue to see it as a consultant. Or, better yet, could you shift some of the money you’re still investing in print ads to those social media ads you’ve been dying to invest in (but thought you couldn’t due to a “lack of resources”).

Resources 68

Resources Corporate Social Media Print 68

ReimaginePR

AUGUST 15, 2016

People don’t trust soul-less corporations. Printed literature. For this reason, it’s so important to build a brand that is deeply human and relatable. People trust other people. People want to buy from other people. And people don’t want to buy from big businesses that care more about the bottom line than they do about the customers.

Employee 120

Employee Social Media Education Brand 120

Waxing UnLyrical

SEPTEMBER 26, 2012

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. When a customer sees and hopefully interacts with a brand, they rarely distinguish between ads, owned and even some forms of earned media, assuming corporate messaging, etc. Trust is hard to come by.

Media 98

Media Nonprofit Print SEO 98

Waxing UnLyrical

OCTOBER 28, 2016

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Comparison Banking Print 40

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. What Does the Law Say? One example of this is the rise of the conservative talk show phenomenon.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Expanded content coverage across the globe. Record platform uptime. A record number of Critical Mention customers added to the platform as of January 2020. I am both flattered and humbled to receive this recognition from PRWeek,” Yount said.

Television 80

Television Radio Analytics YouTube 80

Doctor Spin

MAY 21, 2021

Corporate executives are sometimes scared of stirring up too much conflict for comfort, so your approach should always be strategically sound and well-researched before you start the fight. Facebook took on a stupid majority (“a media company that doesn’t produce any media is not a threat”).

How To 52

How To Hotels Survey Employee 52

Waxing UnLyrical

MAY 6, 2016

There are a bunch of punch lines, by the way, as I learned from my Facebook friends a few years ago: “That’s a great question. Sign up quickly, and that poor one-legged duck might suddenly find a 3-D printed prosthetic that fits perfectly. – usually gets a big laugh. Wouldn't you like to be in her kitchen?

Pitching 40

Pitching Training Banking Sports 40

Critical Mention

JULY 16, 2019

Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. If your brand is going to track mentions, it is important to have a media intelligence and monitoring tool that doesn’t miss hits.

Media 76

Media Advertising Advertising Measurement 76

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. How should corporate public relations professionals approach Minnesota Business with a story idea? Those PR people who worked in radio, TV, print – they get it.

Interviews 48

Interviews Radio Journalism Newspapers 48

Waxing UnLyrical

FEBRUARY 7, 2012

Because these were the days when we weren’t sure how Twitter was different than Facebook. So, we treated Twitter like Facebook, something for select eyes only. Sure, I jazzed things up by following people from different sectors (Higher Ed, corporate, not for profit). Hébert’s comment made me think about how I use Twitter.

Social Media 73

Social Media Media Twitter Print 73

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. A company Facebook page might get hijacked by critics. The Real Reasons Inbound Marketing Is Scary. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

JUNE 15, 2016

I had limited resources and money; so rather than use every tool known to man, I chose to utilize Facebook as my primary community until I could build enough momentum and awareness to begin deploying other associated platforms. milestones with images, video posts, text posts, etc.); This is where building the base is so important.

Community 40

Community Facebook Writing Local 40

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook. That may be changing.

Technology 67

Technology Advertising Advertising Community 67

Waxing UnLyrical

MAY 25, 2016

Old school studying with my print outs and @PolarSeltzer. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn 3 Lady Parts and a Frisbee Walked Into a Bar…

Training 45

Training Course Banking Print 45

Waxing UnLyrical

JULY 14, 2013

If and when you’re free, please join us, and of course, if you have questions you’d like me to answer, you can always post them to the show’s official Facebook Page. Thanks to my friend Shashi Bellamkonda for that photograph… it looks even better in print than online! 3: #measurePR transcript for July.

Journalism 81

Journalism Radio Twitter Print 81

Waxing UnLyrical

JULY 13, 2016

Still measuring your company’s “likes” on Facebook and followers on Twitter? From these, you can take measurement a step further and track where your blog postings and Facebook, Twitter, LinkedIn and other musings are liked, shared and possibly even picked up by other websites. THAT you can measure against. Those are vanity metrics.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Masters in Communications

OCTOBER 30, 2018

Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. Virtually nobody who uses Instagram, Twitter, or Facebook cares about a corporation's marketing strategy, but everybody loves a good story or source of entertainment.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Waxing UnLyrical

JULY 24, 2015

Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” “Interestingly, while the crisis broke on July 02nd, it was carried by the print media only on the July 07th. Twitter Facebook Google+ LinkedIn Digital Crisis Communications: When to Shut Up.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Twitter, Facebook, an investor or internal website, etc.)? So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

APRIL 13, 2015

Why: “Yes, there [are] still print and broadcast media. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: #NovaCOM15. 5 Tips To Pitching Success – When PR Stands For “Personal” Relations .

Web 40

Web Retail Twitter Print 40

Critical Mention

AUGUST 29, 2019

Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention.

Television 60

Television Radio Analytics Government 60