Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Narrow the focus to your industry through media monitoring tools like Google Alerts, building a Twitter moments list and flagging trending news or relevant keyword searches. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. One job seeker created a targeted Google ad directed at a specific hiring manager.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. The ideal candidate is a creative problem solver who gets things done. Learn our technology stack (Salesforce, Google, Salesloft, DiscoverOrg, and more) to become more effective and efficient at your job. Skills/Attributes.

Software 150

Software Analytics Data Technology 150

Landis PR

OCTOBER 12, 2022

ODC is a great example of how organizations can foster community – creating a space where people can explore their own creativity and nurture their whole selves. This year, the San Francisco Business Times named Landis as one of the top 100 businesses on its Bay Area Corporate Philanthropy List. At ODC, Landis Communications Inc.

Community 98

Community Communications Nonprofit Corporate 98

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. PR tips for killer media lists. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. Like a magician, each story he tells triggers one of three hormonal responses in your mind: dopamine (focus, motivation and memory), oxytocin (trust, generosity and bonding) or endorphins (creativity). Persuading with a story is hard [work].

Storytelling 119

Storytelling Examples B2B Chemicals 119

Maxim Behar

MARCH 13, 2024

Regardless of how good you are at googling things or doing more sophisticated online research in the oceans of available information, as a PR expert of today’s reality, your head must be full of knowledge, thanks to which you would be able to make a swift but adequate decision. In my view, there are two main ones.

Corporate 59

Corporate Social Media Writing Training 59

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Doctor Spin

MARCH 20, 2023

However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations. 1 SEO.ai: Google is not against AI generated content and text any longer.

Corporate 52

Corporate eBook Tools Data 52

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too.

Trends 151

Trends Communications Employee Enterprise 151

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The internet itself has been disintermediated by huge companies, notably Google and Meta.

Publicity 128

Publicity Government Guidelines Facebook 128

Doctor Spin

MARCH 20, 2023

However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce loads of mediocre content isn’t going to do much for your public relations. 1 SEO.ai: Google is not against AI generated content and text any longer.

Resources 52

Resources Google Tools Industry 52

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Most shopping trips today start with Google. This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185

Brand Branding Marketing Wireless 185

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results. This willprovide you with fresh perspective and ideas for new, creative approaches.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

PR Job Coach

NOVEMBER 12, 2015

One might ponder that in this day and age when "Drugs, Sex and Rock & Roll" no longer mix well and Cosby is on the hot seat, people in the communications business would think about their creative ambitions especially when the spotlight is 24x7 and realtime. The latest fiasco is the recent holiday ad for Bloomingdales.

Case Study 100

Case Study Enterprise Corporate Study 100

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. There are also many learning channels online, such as Google Analytics Academy (which is free!), You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more.

Conference 80

Conference Reddit Local Course 80

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

NOVEMBER 26, 2019

The online behavior is tracked through JavaScript tags, which is similar to the code you would put on your website to use Google Analytics (or retargeting with Google Ads); the offline behavior is measured with location-based data, the same way Google Maps can tell you when your favorite restaurant is the busiest (see popular times ).

Publicity 92

Publicity Media Advertising Advertising 92

Landis PR

OCTOBER 25, 2021

Today’s Google search of COVID fact sheets for three U.S. If a corporate social responsibility program doesn’t exist for your client, start one now. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively.

Healthcare 98

Healthcare Communications Measurement Resources 98

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

Mobile 60

Mobile SEO Guidelines Software 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building.

Case Study 178

Case Study SEO Film Video 178

Barokas

JULY 10, 2019

Uncommon in corporate America, Patagonia took a political stance that aligned with their company’s values, therefore emboldening and garnering the attention of their audiences to also take action. . It stretches its influence to evoke emotion, creativity and encompasses a company or organization’s mission and values.

Brand 97

Brand Branding Creativity Examples 97

Cision

AUGUST 17, 2015

Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. If you ever try to Google anything about Pinterest, you realize that Google has a Pinterest problem. Businesses are doing creative stuff with Pinterest. Pinterest has trends, too.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. It was interesting to see that a relatively new player like Squarespace ranked second while Blogger, which was acquired by Google in 2003, for a rumored $20 million trails further behind. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. I could argue that concurrently there has been the development of many-to-one communications, if we consider “one” to be corporations or individuals in power. Or they are terrible typists.

Healthcare 0

Healthcare Creativity Consumer Government 0

Sword and the Script

FEBRUARY 15, 2020

That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Hey, Google! Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. Most effective marketing channels.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. . ~ Jason Brown , Principal, PublicCity PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. Similarly, looking at EY’s research, 42% of ‘purpose laggards’ report flat or declining revenue compared to only 15% of purpose ‘prioritisers’, so the report seems to imply that revenue growth is somehow linked to corporate purpose.

Airlines 48

Airlines Local Wikipedia Travel 48

Sword and the Script

JANUARY 1, 2019

Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. 6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. Let Google Hold the Football for You [Google+].

Content Marketing 60

Content Marketing Survey B2B Google 60

Waxing UnLyrical

JUNE 5, 2018

In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” It’s a shorter, more condensed training program for creatives. The idea seems to be to give students a well-rounded education in the creative field and prepare you for a job in advertising, design or brand work. ” What comes up? A handful of agencies.

Media Training 68

Media Training Training Social Media Media 68

Landis PR

DECEMBER 18, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

Communications Conversations

OCTOBER 13, 2016

But, every once in a while I’ll run into a few agency “creatives”, pitching a few ideas to a client at this company. And earlier this week, I ran into two such creatives. I get that Zuck and Google have changed everything when it comes to corporate culture. And guess what they were wearing?

Meeting 60

Meeting Agency Google Creativity 60

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis.

Marketing 105

Marketing Content Marketing Advertising Advertising 105