ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. golf course. Why business can help.

Corporate 338

Corporate Policies Groups Public Affairs 338

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Of course, a campaign built on inspiring kindness will look different for every company and industry.

Employee 154

Employee Crisis Reputation Creativity 154

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Reputation Employee Hotels 71

5W PR

MARCH 28, 2024

Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course. This preemptive approach minimizes reputational scrapes, rebuilds public trust, and shields the company’s financial health. This could lead to long-term brand loyalty and increased business opportunities.

Company 78

Company Publicity Financial Crisis Communications 78

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. Root out the bad actors.

Reputation 165

Reputation Apparel System Corporate 165

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Of course, the company has to walk the walk before the media will listen to its talk.

Company 174

Company Conference Corporate Leadership 174

NewsWhip

MARCH 27, 2023

Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate. Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead.

Data 148

Data Crisis Corporate Crisis Management 148

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. defenseless, orders the missiles launched.

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Intangible assets include people , relationships , reputation …our territory. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

PRSay

MAY 16, 2018

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. However, reputation management is more than a CEO responsibility. But content variety remains.”.

Communications 117

Communications Public Affairs Crisis Communications Reputation 117

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. We have formed strategic, client-agency partnerships that drive performance and build reputations. Important professional organizations and groundbreaking degree programs were created.

Survey 132

Survey Ethics Leadership Financial 132

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Of course the campaign promotes the brand, but it offers plenty of educational content that conditions the market for the CU’s products and services while actually helping the community in the process.

Brand 185

Brand Branding Marketing Wireless 185

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk. The value of the reputation boost from its decisive social activism may offset other financial losses.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. From your perspective, what has changed the most about PR over the course of your career? . BCB: PR has a big impact on a company’s corporate brand and reputation, which can, of course, be positive or negative.

Brand 109

Brand Branding Reputation Corporate 109

Mindful Marketing

JULY 16, 2022

During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one deserving of absolute integrity. What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity?

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Of course, executives are concerned about return on investment; will the expense of time and resources on content marketing show a direct return, and how long will it take to do so? What’s the right channel to use?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. ” — Jon Goldberg, Chief Reputation Architect, Reputation Architects Inc.

Company 187

Company Employee Internal International 187

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Washington Post Fact Checker: The reputable media outlet offers a fact-checking landing page, as well as a newsletter that myth-busts untrue or misleading rumors circulating online.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Does reputation top profit? Muck Rack adds key rolls.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

PRSay

OCTOBER 18, 2019

Spin, of course, is nothing new, particularly in politics. Of course public relations is about influencing publics, building relationships with stakeholders, enhancing reputations and strategically raising awareness of a message, product or cause. I think it is … an art form now, and it gets in the way of the truth.”.

Ethics 126

Ethics Television Course Reputation 126

ImPRessions - Crenshaw Communications

MAY 10, 2016

A public stand, of course, can risk backlash among customers or employees. According to research by Global Strategy Group , public opinion favors corporate engagement on political and social issues. There was a time when good public relations dictated that a CEO shouldn’t take a position on a controversial issue.

Healthcare 120

Healthcare Employee Study Policies 120

Sword and the Script

DECEMBER 21, 2021

These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Reputation management is crucial. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. I like all kinds of music from classic rock to country, pop and of course Latin music.

Automotive 245

Automotive Resources Strategy Consumer 245

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. It was a decision between two courses of action. He was chairman of the Joint Chiefs of Staff.

Ethics 61

Ethics Company System Corporate 61

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. Unless it’s behind a pay wall, of course. ” Office life.

Trends 110

Trends Crisis Corporate Leadership 110

Doctor Spin

APRIL 5, 2023

Of course, building trust isn’t enough if no one knows who you are in the first place. Reputation —Reputation plays a huge role in public relations for small businesses. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

Of course, building trust isn’t enough if no one knows who you are in the first place. Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Thought Leadership.

B2B 52

B2B Strategy eBook Small Business 52

PR Conversations

DECEMBER 19, 2014

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. The input of students also helps us to develop the course, and their engagement and reflections benefit my own understanding and practice.

Social Media 90

Social Media Trends Communications Crisis Management 90