Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Here’s an example.

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Content Marketing Marketing Employee Pinterest 126

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. .”

Social Media 126

Social Media Ethics Trends Viral 126

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Here’s an example.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Sword and the Script

FEBRUARY 15, 2022

The story went viral in our market niche. That conjures up a business decision to fix a bug, work on a feature – or pull data periodically for marketing. In the example above, customers who opted-in had access to custom benchmarking data in granular detail. Marketing baked into the product scales.

Company 96

Company Marketing B2B Software 96

Cision

AUGUST 23, 2017

When your target audience feels entertained and happy, they are more likely to share the content. Unveiling surprising facts or data can also make your online PR content go viral. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

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Digital PR How To Small Business Analysis 251

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

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Viral Banking Content Marketing Video 116

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

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Infographics Case Study Content Marketing Video 235

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. He is passionate about purpose-driven content marketing and using outreach for good.

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How To Ethics Measurement Creativity 78

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Take, for example, the recent Brexit vote. times every day.

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Media Viral Comparison Social Media 120

Cision

NOVEMBER 19, 2015

’ Then, set a clear distinction between a business goal and a marketing goal. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Sounds easy, right? Landsberg went on: first ask yourself, ‘why does our brand exist?’

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Viral Content Marketing Consumer Storytelling 120

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. When I consider the term “content marketing,” I think of all the brand-created (i.e.,

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Content Marketing Marketing Instagram YouTube 28

Sword and the Script

JULY 2, 2016

It’s an especially keen and timeless insight because example after example have demonstrated it’s true. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. 1) The Science of Viral Content. All three are well worth reading thoroughly.

Marketing 66

Marketing Viral Survey Infographics 66

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. The Key Steps.

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How To Real Estate Web Case Study 198

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. Toshiba’s accounting fraud.

Airlines 87

Airlines Financial Film Viral 87

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

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Wikipedia Viral Reputation Internal 62

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. ” Scott Kaminski | Häfele America Co.

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Marketing Content Marketing Advertising Advertising 108

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. and name.kitchen, where she does media relations, content marketing, and social media. Not to mention all the conferences and travel you can write off!

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Travel Technology Conference LinkedIn 281

Prohibition

APRIL 18, 2023

Food and drink brands are one of the sectors that seem to real nail video content marketing. Amongst the many opportunities available to food and drink brands, online video has been shown to consistently deliver results, with plenty of examples to back that claim up.

Video 62

Video Sports Brand Branding 62

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

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Viral Infographics Web Content Marketing 117

Buzzstream

OCTOBER 17, 2018

For example, the Men’s Health’s media kit clearly states that the theme for their December coverage is tech and gear. Content Marketers are aware of major holidays on the calendar, yet we’re usually pushing to produce a holiday campaign just weeks before the holiday. Here’s an example.

Pitching 106

Pitching Viral Data Content Marketing 106

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. Want your content to stand out?

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Crisis Crisis Communications Content Marketing Conference 120

Cision

AUGUST 21, 2017

Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example.

Digital PR 77

Digital PR Viral Creativity Examples 77

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. One value of B2C is that it’s open to publishing your bylined content: here’s an example of how B2C published a MaccaPR post recently. Simple SEO Tool Hacks for Digital Marketers ”. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. The implication is that free is rather expensive and can skew perception of a market (Thanks to Copyblogger’s Brian Clark for this example). But when the Kisses are offered for free, Hershey becomes far more popular.

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Writing Study Viral Consumer 144

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Learn how to amp up your content marketing with influencers. What does your audience want to hear? ” @markwschaefer #xpotomac15. —

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Storytelling Case Study Crisis Viral 120

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. Content Marketing: Don’t Make Home Improvements to Rental Property. Answer: Weekly.

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B2B Blogging Data Survey 60

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. For example, you may offer a lead magnet here that encourages your first time site visitors to join your email list. Produce share-worthy content.

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Social Media Marketing Media Facebook 149

Shift Communications

JANUARY 12, 2018

One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). By 2014 it was obvious that video was the rising star of content marketing.

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Video B2B Film Marketing 153

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling.

Airlines 100

Airlines Viral Sports Ethics 100

Contently - Strategy

DECEMBER 14, 2018

This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. But the point of investing in content marketing is to hold attention, right?

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Viral Video Strategy YouTube 111

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Even the best written piece of content will fail if the subject matter isn’t important to your audience. Figure out the underlying cause of their pain point and you can get some truly great, unique content ideas.

How To 66

How To SEO Content Marketing Data 66

Sword and the Script

JUNE 12, 2018

It’s a good reminder, that it’s not the press release distribution service that results in an effective story, but rather it’s the content and context. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. 11 Simple Ways for PR to Score Content Marketing Points.

Creativity 61

Creativity Infographics B2B Corporate 61

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example.

Digital PR 48

Digital PR Viral Creativity Examples 48

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. Ello is a great example. Will Ello be reminiscent of App.net. Perhaps, but perhaps not. You must know what’s new, how it works and make and assessment of its value.

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Viral Technology Google Pitching 117