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Should your company website use WordPress or HubSpot?

Axia PR

Consider cost, design, support, and analytics when selecting the best content management system for your company. One of the best ways to provide consumers information about your company is through a content management system (CMS) or website.

Company 62
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems. PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption.

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Even as omnichannel initiatives expand, businesses are still afraid of all-in content experiences

Agility PR Solutions

Despite reports that many enterprises are pursuing more advanced omnichannel content platforms, new research from headless content management system Storyblok shows that companies are still taking a cautious approach and mostly sticking with websites and mobile apps, even though there are plenty of other content venues to consider.

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The many paradoxes of public relations

Stephen Waddington

It took less two weeks to discover that there was a more fundamental issue and gap in research literature to make the case for the contribution of public relations to organisational decision making and strategy at a management level. It is a professional activity that has evolved within the context of social systems. So, what’s next?

Publicity 190
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How to Integrate Business Management Tools to Streamline Your PR Workflow

Burrelles Fresh Ideas

What do you think is the single most important aspect of successfully managing your business? Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns.

Tools 74
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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). Canva/design.

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Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

Content marketing is a positive step toward truly effective marketing communications in that it starts to drift away from advertising toward useful information provision, which is what your audience wants. A good piece of earned media content can do the same thing. They deeply understand their prospects’ needs and wants.