Cision

JANUARY 20, 2016

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. You want journalists and bloggers to write about your brand, but you’re overwhelmed with finding the right ones. And all that work is time-consuming. So you do nothing.

Technology 120

Technology Marketing Analytics Social Media 120

Business Wire

MAY 10, 2017

Digital technology has transformed the way people consume news making multimedia an expected asset. This is what a press release should look like and standard lengths range from 500-1000 words. It’s important to also include multimedia such as images and video and a logo that links to the company page.

Writing 165

Writing How To Video Facebook 165

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity B2B 353

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 184

Enterprise Tools Technology Privacy 184

ImPRessions - Crenshaw Communications

JULY 20, 2020

Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition.

How To 241

How To Advertising Advertising Data 241

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Seek internal experts. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Are you more interested in e-commerce and technology? Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. .

Retail 245

Retail Twitter Real Estate Trends 245

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Write content that answers questions.

SEO 128

SEO How To Mobile Engineering 128

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. Which authors are writing about that topic. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign.

Brand 170

Brand Branding How To Trends 170

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PRSay

DECEMBER 18, 2023

“We need to think about some of the longer-term implications of AI and how we behave and how we relate to each other, the media we consume,” etc., Communicators have been slow to adopt artificial intelligence technology in their work, he said. Perry said. Relatively speaking, [AI] is still very new.

Communications 72

Communications Guidelines Technology Tools 72

OnePitch

FEBRUARY 21, 2023

Jay covers breaking news in consumer technology, video games, entertainment, streaming, and more. He also writes about virtual worlds, the technologies that power them, and the companies trying to make the metaverse happen.

Technology 52

Technology Video Writing Consumer 52

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Using data and technology can help you make pitching even more targeted and precise. This is where your research on what impactful authors write about and in which style comes in handy.

Pitching 195

Pitching Data Technology Storytelling 195

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 164

Conference Technology Mobile Analytics 164

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) to make the make the biggest impact to these consumer brands in the coming years.”

System 78

System Technology Banking Community 78

Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. It’s one thing to write about how cars are changing from behind a desk. Describe the craziest or most fun story you have written.

Meeting 86

Meeting Report Transportation Automotive 86

Shift Communications

FEBRUARY 25, 2016

There’s a critical component to any content marketing or communications strategy that is commonly undervalued: the quality of writing. For some, writing is intimidating and challenging. When you’re writing a blog post, or any long-form content, a conclusion presents the opportunity to give your reader with takeaways.

Writing 60

Writing Transportation Consumer Travel 60

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others.

Automotive 85

Automotive Meeting Media Mobile 85

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Many journalists won’t write these types of stories without participation from both parties. Influencer content isn’t just for consumer brands. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? You should also utilize technology.

Community 91

Community How To Marketing Data 91

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. And last I heard, the newswire business is doing well thank you, still a hearty institution supported by an ecosystem that generates, distributes and consumes the “news.”

Writing 177

Writing Pitching Report Industry 177

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day.

Communications 62

Communications Technology Software Resources 62

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. Daycare sends a note that tomorrow is pajama day.

Employee 149

Employee Communications Storytelling Corporate 149

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Be emotive. Be original.

Storytelling 0

Storytelling Data Communications Technology 0

Wadds Inc.

FEBRUARY 15, 2023

Part one, understanding how consumer behaviour has changed , explores the impact of social and digital media on trust, news consumption, polarisation, purpose, and consumer expectations, distilling it into sound advice as to how consumers are likely to view brands and act or react to potential problems or scandals.

Crisis 98

Crisis Communications Crisis Management Analysis 98