Agility PR Solutions

JANUARY 15, 2020

music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they’re willing to pay for it, according to new research from creative industries development firm Ontario Creates. The study, Gen Z: […]. Gen Z is redefining how cultural content—i.e.,

Creativity 78

Creativity Film Television Study 78

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. According to a study examining the largest Hispanic TV markets in the United States , cities like Los Angeles and New York have 1.5-2

Community 225

Community Pinterest Mobile Television 225

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PRSay

NOVEMBER 1, 2023

What was really important to me was, “What can I study that will serve me no matter what field I work in?” When I first started at ESPN, I thought I knew sports television because I had worked with television networks as a PR person for years. At Vanderbilt, I had already started working in sports. I still haven’t.

Sports 78

Sports Ethics Television Storytelling 78

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. “Give consumers what they want, which is what X1 does.” The post Will Television Follow Newspapers’ Fate?

Television 28

Television Newspapers Conference Retail 28

PRSay

SEPTEMBER 13, 2022

When the family’s fishing business is threatened, Ruby is torn whether to pursue an opportunity to study at a prestigious music school, which would mean leaving her parents. In 1995, she testified at a congressional hearing to help pass a law requiring that television sets 13 inches and larger provide closed captioning.

Film 148

Film Television Community Interviews 148

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. They are taking the time to read and understand. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. Interesting statistic: According to a recent survey, over 80% of journalists said they are more likely to open an email that contains statistical information from a study as a subject line. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

Case Study 36

Case Study Storytelling Television Energy 36

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike.

How To 149

How To Social Media B2C Television 149

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Movies and television. Family and parenting. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

NOVEMBER 20, 2019

The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media. According to the report, over half the people responding to the poll said they remember televisions ads best. billion and forecasts it will increase to $12.82

Advertising 88

Advertising Advertising Television Report 88

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Cision

APRIL 4, 2016

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

JULY 26, 2016

Seriously, I studied piano at Northwestern University, and one of my first jobs was answering phones at the Ravinia Festival (where the Chicago Symphony plays in the summer). When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Mindful Marketing

AUGUST 23, 2020

But, should people who have to ask their TVs to “play something ” even be watching television? There should be a study, but it seems that TikTok's bite-sized content could be harder to forgo—like eating potato chips versus stuffed baked potatoes. hour professional-produced films.

Film 69

Film Television Ethics Engineering 69

Mindful Marketing

JUNE 19, 2022

After years of practice, months of character-study, and weeks of rehearsal, good actors very convincingly lead us to believe they’re someone they’re not. Messaging: As suggested above, consumers have primary responsibility for controlling their product use. A metaphor for what I’m suggesting is acting.

Comparison 65

Comparison Technology Google Engineering 65

Mindful Marketing

JANUARY 16, 2022

” That to say, unlike the exaggerated ideas of potholes pummeling delivery vehicles and consumers carelessly dropping carryout orders, the pandemic’s negative impact on restaurants has, unfortunately, been very real. In fact, Domino’s commercial mentions that “ over 110,000 U.S. Excluding production expenses, U.S.

Local 80

Local Corporate Insurance Insurance 80

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 76

Television Storytelling Groups System 76

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. While listenership of podcasts is still small, that audience gets increasingly larger each year.

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. Trust Economy: Summaries to 4 Content Marketing Studies.

Brand 60

Brand Branding Content Marketing Film 60

ReimaginePR

MAY 30, 2015

Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. You can link to studies and go more in-depth into the history that has lead up to his moment.

Media 120

Media Television Video Print 120

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

David PR Group

SEPTEMBER 3, 2014

I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.” Are you staying informed via traditional media outlets, or does social sharing have an impact on the news you consume?

Newspapers 74

Newspapers Print Radio Local 74

Maxim Behar

DECEMBER 16, 2021

Host 1: Kiril Petkov, Juliana Gani and the covid vaccine are among the most frequent searches of the Bulgarian on Google this year, a study shows. Because we can give him what is important for the forces of the day, but the demand, what Mr. Behar said, is according to consumer behavior. Because consumers know about them.

Google 52

Google Engineering Sports Comparison 52

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. It should be studied very carefully because in the next one or two years we will be obsessed with artificial intelligence. Host: Very dynamic, lots of information everywhere.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

AUGUST 12, 2016

Information overall is consumed differently because of social and the competition among stories today grows stronger each day. Whether it is during a sporting event or a key culture moment, news makers, story tellers and consumers are all glued to this platform for instant reaction and ongoing analysis.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Years of studying the media and the evolution of the consumer and what defines influence told me that we’d need a smarter, faster and better way to prove the worth of our communications departments.

Communications 40

Communications Tools Analytics Television 40

Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Publishers rebuild direct relationships via email To counter the move to various platforms, publishers have been looking to build direct connections with consumers via email and mobile alerts. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. Determined to turn this passion into a reality, she began a one year program studying public relations while simultaneously vetting a digital team to help build her own brand website.

Meeting 105

Meeting Training Study Film 105

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. NEWSnet is an American news-oriented free-to-air television network and newscast production company. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

Automotive 93

Automotive Meeting Report Journalism 93

Cision

OCTOBER 14, 2015

Check out the 2015 Global Social Journalism Study! For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer. More data journalism. These projects can be very labor-intensive.

Journalism 120

Journalism Trends Local Print 120

Mindful Marketing

MARCH 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For centuries, universities have been places where students study philosophy and sharpen professional skills. As more schools find gambling partners, those educational outcomes seem less like longshots. .”

Sports 98

Sports Banking Education Course 98

PR for Anyone

APRIL 13, 2022

For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video. I want people to watch them, consume them, and take action and when they are short and sweet, that happens. What issues does your ideal consumer have and how can you fix it?

Video 130

Video Strategy YouTube Pitching 130