The Hoyt Organization

SEPTEMBER 8, 2023

This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. Personalized PR Pitches For a long time, personalization has been the focus of marketing. PR pros began tapping into this trend by creating personalized pitches. Consumers expect more from businesses than that.

Trends 92

Trends Brand Branding Analytics 92

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It’s time-consuming, and time is the basis for our compensation in most cases. So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. They know media relations is labor-intensive and not as scaleable as SEM or paid social.

SEO 227

SEO Agency Reputation Policies 227

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. Bain & Company has signed a services agreement with OpenAI.

Tools 98

Tools Writing Pitching Web 98

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 126

Trends Pitching Twitter Nonprofit 126

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The metaverse, Web 3.0,

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” However, very few journalists (13 percent) are relying on sourcing consumer-generated video and only 3 percent are using corporate video. No big epiphany, right?

Pitching 60

Pitching How To Trends Video 60

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 92

Community How To Marketing Data 92

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. He said people like to consume quality stories as they always have. What is Millennial Media anyway?

Reddit 158

Reddit Media Analytics Trends 158

5W PR

DECEMBER 24, 2020

Increase your Web Traffic. By leveraging tailored and keyword-optimized media pitches, brands can influence their media contacts to focus on terms in various deeper pages. Eventually, these approaches boost web ranking and traffic. So how will Digital PR help your brand in 2021? Establish Your Brand as An Authority.

Digital PR 88

Digital PR Brand Branding Engineering 88

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Notified (formerly Intrado).

Software 159

Software Tools Print Technology 159

Bianchi Biz Blog

MAY 3, 2021

I want a story that makes sense to the consumer, that shows them how their minivan is going to make the crazy of family life easier or how the four-wheel-drive on their SUV is going to help them make the most out of off-roading. I want a story that lets me relate a car to the consumer who might buy it. Any pet peeves with PR people?

Automotive 87

Automotive Meeting Media Pitching 87

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. While your PR team is targeting tech outlets such as Wired and Recode with the same story, they’re also pitching Elle Décor and Real Simple, emphasizing how the fridge makes a décor statement while making home life easier altogether.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”.

Media 106

Media SEO Analytics Analysis 106

5W PR

FEBRUARY 22, 2023

You can find templates for creating press releases on the web. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web?

Viral 116

Viral Marketing Web Case Study 116

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. For instance, if I wanted to start a new Research List using BuzzStream, I’d start a New Project, name it, and then choose Search the Web. Is this a time-consuming process? The approach will not work.

Blogging 62

Blogging Google SEO Writing 62

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. For example, if you offer SEO services, you may want to team up with a web design firm. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. It’s about being an amazing facilitator.

Fashion 120

Fashion Apparel Pitching Consumer 120

Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. So show them how content feeds the sales and marketing machine.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JULY 7, 2015

And remember—consumers are more informed than ever. They can spot a sales pitch a mile off. You’re looking for ways to provide value to your target customers that won’t come off as a sales pitch but will eventually induce people to invest time and/or money.”. Let the image do most of the talking. Use the power of the people.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Bad Pitch Blog

JANUARY 9, 2011

This creates more than a few questions--from measurement/impact of our work and the time it takes to pitch to the models of outreach (media vs bloggers ) and the need to create content that''s more applicable for the online space. Should I Pitch Stacy''s Mom ? forces us to challenge long-held truths.

Pitching 52

Pitching Print Web Tools 52

Polaris

MARCH 20, 2015

We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. And it would have been an even bigger mistake if my business relied on web traffic to pay the bills. I knew that would be very time-consuming, and in many cases impossible, so I decided against it.

SEO 100

SEO eBook Google Engineering 100

Cision

NOVEMBER 30, 2016

With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

Bad Pitch Blog

MARCH 14, 2009

I’ll be bringing the Bad Pitch to Pittsburgh on March 27. PRSA Pittsburgh is hosting my presentation “Pitch Smart: New Media Relations Rules for Web 2.0 tags | public relations | PR | media relations | social media | good pitch | bad pitch | bad pitch blog | SXSW'

Pitching 40

Pitching Blogging Film Web 40

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. What advice do you have for PR people that want to pitch you? High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Communications Conversations

JULY 5, 2017

Video has exploded across the social web. Remember, I am not a doctor, nor do I play one of the internet: Trend: Video exploding across the social web. The psychology behind it: CISCO research claims online videos will account for more than 80% of all consumer internet traffic by 2020. Too much pitching. Too much spam.

Instagram 76

Instagram Web LinkedIn Trends 76

Prohibition

JANUARY 6, 2023

This is backed by the statistics, its estimated that video accounts for over 80% of all consumer traffic – demonstrating the power of video on internet users, as well as the solution it clearly offers marketers. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. What I saw was quite impressive.

Software 117

Software Tools Publicity System 117

Bad Pitch Blog

MARCH 18, 2014

And don''t even get me started on the other reasons, like search engine tactics, direct to consumer content or a blind self-focus incapable of taking third party counsel. The bad pitch below is NOT even one of those examples. Users can now access OUR WEB SITE from any device and location to order their LIST OF STUFF.

Web 67

Web Mobile Pitching Crisis Communications 67

Communications Conversations

SEPTEMBER 10, 2019

And, those people are still highly connected to MSM outlets like the ones mentioned above (they’re largely the primary consumers!). In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. I believe a lot of it has to do with who’s running the show (still, the Boomers).

How To 79

How To Media YouTube Twitter 79

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. Combing through a list of ever-expanding search queries can be very time-consuming. I recommend setting up social monitoring tools like Mention or BuzzSumo at the campaign’s onset before pitching.

Digital PR 62

Digital PR How To Media Google 62