Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? Tools are often built into the platforms you use.

Community 92

Community How To Marketing Data 92

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. What are the most important PR and marketing tools for this kind of product?

Communications 253

Communications Data Local Survey 253

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. So it’s really hard sometimes to find tools or products that is one-size-fits-all for all of our markets in the same region.

Consumer 78

Consumer Measurement Local Data 78

Prohibition

FEBRUARY 9, 2022

Social listening is a tool that allows you to track sentiments in real-time. Social listening is a tool that allows you to track sentiments in real-time. 46% of consumers state that for them, a brand that engages its customers through social media is the best. Besides, the tools provide the methods to remove those blockades.

Brand 62

Brand Branding Social Media Reddit 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. And video content can be the primary tool to support those efforts. #5. PR helps brands identify areas for improvement and innovation through market research, competitor analysis, and consumer feedback.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Both client and agency will agree on key performance indicators (KPIs) and measurement tools. or even printing out a hard copy – the difference in format can be valuable to helping you edit. And it may seem obvious, but the agency team should be true consumers of their clients’ products and services.

Agency 136

Agency Print Course Travel 136

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR slow to adopt an integrated tool stack 11. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

AUGUST 8, 2023

Marketers and communicators who recognize the importance of content in the age of AI can adapt and leverage AI tools to their advantage. Armed with AI-powered tools, you can develop compelling content strategies that align with customer expectations, enhance user experience, and foster brand loyalty.

Communications 52

Communications Marketing Analytics Resources 52

5W PR

MAY 16, 2017

Bradshaw International showed off its ingenious line of tools & gadgets, T-fal Ingenio – thoughtfully designed with innovative features that I didn’t even know kitchen tools needed; how wrong I was! These days, purpose-driven kitchen tools are delivering measurable benefits. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Pressure on measurement. From print to digital. Old and new tasks.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 76) I write and edit articles that get consumers to understand why our brand is better than others.”.

Employee 148

Employee Print Writing Survey 148

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Not only was it time consuming to compile, but a significant amount of time was wasted hunting through the rows and rows of data. So what are you waiting for?

Report 81

Report Data SEO Analytics 81

Waxing UnLyrical

MAY 15, 2018

Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. And while powerful tools are constantly being developed for our trade, some things are just becoming much harder to accomplish. Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

PR in High Definition

FEBRUARY 18, 2019

Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses. Sound familiar? The evolution of reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

Cision

SEPTEMBER 10, 2015

For example, suppose, in a high-stress workplace where excessively long hours are common (such as long-distance driving or certain high-tech companies), when individuals can use personal systems to measure the physical impact, does the employer have a legal or ethical responsibility to allow a person to rest?

Trends 120

Trends Mobile Web System 120

Stephen Waddington

JANUARY 17, 2019

The good news for practitioners is that each of the digital platforms provide self-service planning and management tools to help plan and manage campaigns. Measure and benchmark the results of your campaign based on your goal. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue.

Media 103

Media How To Advertising Advertising 103

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Not only was it time consuming to compile, but a significant amount of time was wasted hunting through the rows and rows of data. So what are you waiting for?

Report 52

Report Data SEO Analytics 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .

Data 70

Data Retail How To Sports 70

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. When the webinar is over, you can still drive value by repurposing the content for blogs, presentations, sales enablement tools and more.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. It’s a great business development tool because potential clients start their search for an attorney by looking up what they’ve been charged with. – print advertising. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Bad Pitch Blog

JANUARY 9, 2011

Even during the late 90s dot-com era, print was always preferred over online coverage. That''s changed as sharing tools have become ubiquitous across news content and the ability to syndicate content became increasingly automated. So let''s challenge two long-held truths here: targeting media and influencers.

Pitching 52

Pitching Print Web Tools 52

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. But historically, communicators have struggled to measure the business impact of their campaigns. It just means that they have had access to better tools to build, manage, and measure their campaigns. That is, until now.

Communications 185

Communications How To Media Measurement 185

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets. So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

5W PR

JULY 15, 2020

Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? Using too many tools. But using the wrong tools can cripple smaller content marketing teams. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. What are their job titles?

Content Marketing 103

Content Marketing Print Analysis Data 103

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Meltwater beats earnings.

Software 119

Software Case Study Advertising Advertising 119