ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. The chatbot in the room It’s hard to have a discussion about disruptive technology in 2023 without touching on generative AI tools like ChatGPT.

Technology 266

Technology Television Web Social Media 266

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Utilizing data to measure the effectiveness of marketing efforts.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Sword and the Script

APRIL 2, 2024

I would never defend spammers, but I will defend a tool, that if used properly, can improve performance. The acquisition of HARO was strategically positioned to soften this criticism – we were now the curators of a tech tool that was designed around the needs of journalists too. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

5W PR

FEBRUARY 15, 2024

Public relations campaigns work to portray these missiles not only as powerful tools for national defense but also as contributors to geopolitical stability. Ethical considerations surrounding biotechnology are addressed transparently, with a focus on potential benefits like bio-printing organs in the field for battlefield medics.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

5W PR

MAY 4, 2023

Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. This strategy is effective across various marketing channels like social media, print ads, and TV commercials.

Film 88

Film Marketing Consumer Fashion 88

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Burrelles simplifies your work and improves productivity by providing all the tools you need in one integrated platform.

Pitching 95

Pitching Print Measurement Report 95

Maxim Behar

MAY 13, 2024

In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed. Maxim: Then how can we believe them 100%, if an established media, whether it’s radio, television, or printed newspaper, can be bought by someone and they can easily assert their agenda because they are the media owner?

Social Media 64

Social Media Newspapers Television Radio 64

NewsWhip

AUGUST 17, 2023

Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone. Interest vs. coverage Remember: AI is a tool for you to wield. The problem is, everyone can do that.

Product Launch 78

Product Launch Print Measurement Consumer 78

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Print publications. The same can be done for measuring internal communications’ effectiveness.

Internal 187

Internal International Data Communications 187

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

In the case of impressions, often you are measuring your value in terms of random “eyeballs” that may or may not be ones that help your business. So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. Measure those.

How To 52

How To Print Analytics Advertising 52

Stephen Waddington

OCTOBER 5, 2018

Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls.

Agency 135

Agency Web Print Newspapers 135

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Find out how we simplify monitoring and measurement for brands and agencies.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Beyond PR

JUNE 28, 2016

New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement. PR agencies have an incredible opportunity in today’s digital media landscape. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code. What is a QR Code and Why are They Important?

Publicity 88

Publicity How To Consumer Print 88

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Measured results. With tools like Google Analytics , you can see how many people are visiting your website, how long they’re staying and where they’re coming from. Digital marketing allows you to track the success of your PR efforts.

Strategy 68

Strategy Marketing Leadership Print 68

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 75

Radio Television Media Local 75

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

With a print interview, there are opportunities to reach out to a journalist and add or amend statements. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Cision

DECEMBER 12, 2016

Brands are not married to the idea of TV advertising, print media, billboards, etc. They go where they can obviously measure success. And that leads me to measurement. The game changer has always has been measurement. But you have to give them the tools to convince and convert. Use those tools.

Social Media 120

Social Media Media Measurement Advertising 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 96

Strategy Ethics Social Media Data 96

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. How Do You Measure Media Coverage? Effective PR Tools 24. What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

How To 106

How To Media Radio Print 106

Sword and the Script

JANUARY 31, 2023

I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR Agility PR launches generative AI tool for PR Innodata (NASDAQ:INOD), the parent company of Agility PR Solutions, launched a generative AI tool it’s calling “ PR CoPilot.”

Software 78

Software Case Study Technology Tools 78

The Resolution Blog

NOVEMBER 17, 2015

PR teams are welcoming tools & expectations of tech are increasing. He shares how Hotwire has been brave in trying new measurement and evaluation. John advises; "There is plenty of guidance out there on how to measure and evaluate communications programmes. Automation is no longer a buzz word.

eBook 120

eBook Print Conference Measurement 120

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are the most important PR and marketing tools for this kind of product? In the near future, I do see an increase in measurement, metrics, and quantifying value. How can they overcome them?

Communications 253

Communications Data Local Survey 253

Cision

NOVEMBER 28, 2017

With companies like Cision implementing new impact models and analytics tools to demonstrate hard ROI on earned media, and show where those conversions are taking place, earned media has earned a spot at the main table with paid and owned — and looks to be the future. How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

Prohibition

FEBRUARY 9, 2022

Social listening is a tool that allows you to track sentiments in real-time. Social listening is a tool that allows you to track sentiments in real-time. Besides, the tools provide the methods to remove those blockades. Hence, it is more reasonable to use a tool rather than lookout for an entire team. Better than a Team.

Brand 62

Brand Branding Social Media Reddit 62

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Keep the data consistent by using one tool/data source It’s easier to keep trackers and data clean by automating data from one source.

Data 120

Data Measurement Examples Tools 120

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. How do you measure success? Video is now an integral part of marketing for all businesses.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60