Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic. Taking place Jan.

Mobile 88

Mobile Technology Automotive Meeting 88

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” Mobile search surpassed desktop search eight years ago – in 2015.

B2B 172

B2B Leadership Marketing Software 172

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike.

Technology 95

Technology Automotive Mobile Interviews 95

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses.

Case Study 390

Case Study B2B Study Interviews 390

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Communications Conversations

SEPTEMBER 14, 2022

Sometimes, you’ll notice the graphics include so much type it’s impossible to read on a mobile device. Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. Let’s take interviews, for example.

Brand 215

Brand Branding Instagram Video 215

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Netflix has created a world where consumers can get unlimited content with Hollywood-level productions values for only $15 a month. Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates to mobile devices. Yet the business of public relations is thriving. One reason is that PR is more relevant—and valuable—than ever.

Mobile 100

Mobile SEO Reputation Web 100

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. Obstacle: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention.

Automotive 92

Automotive Interviews Technology Mobile 92

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates more and more to mobile devices. One reason is that PR is more relevant – and valuable – than ever. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Bianchi Biz Blog

SEPTEMBER 23, 2021

The following EV social media influencers can help you gain insight and a broader perspective on the ever-changing mobility sector. With over 730,000 users, consuming 2.3 Overview: Information about EV and mobile technology. Hosted by Alex Guberman, the site covers news, reviews, interview with industry leaders and more.

YouTube 64

YouTube Automotive Energy Mobile 64

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says.

Automotive 117

Automotive Mobile Interviews Video 117

Bianchi Biz Blog

FEBRUARY 20, 2023

I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Fun assignment!

Automotive 86

Automotive Meeting Media Mobile 86

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 113

Automotive Technology Transportation Trade Shows 113

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. 2) Social media mobile trends.

Trends 87

Trends Marketing Mobile Web 87

Flack's Revenge

NOVEMBER 17, 2014

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” The second ran in the NY Times : How Facebook is Changing the Way its Users Consume Journalism. Do we also need to make sure that the news finds its way to mobile news apps, social networks and sites that aggregate news?

LinkedIn 212

LinkedIn Mobile Journalism Facebook 212

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. SEO goes mobile. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile. The possibilities are endless! It’s time to focus on Gen Z.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. Create a mobile site to test your strategy first.

How To 284

How To Instagram Mobile Video 284

Cision

JULY 21, 2016

Greg Sherry, executive vice president of communications at Kellen, says brands need to personalize their communication to not only reach, but also engage consumers. Today’s consumers have more choices and information than ever before, and want to participate, engage and respond. We will continue to move more toward mobile.

Mobile 120

Mobile Travel Brand Branding 120

Cision

JUNE 5, 2017

The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. Lens lets users upload a photo from mobile, and then Pinterest will populate pins relating to that object. Brands can’t inspire their consumers if the content is not inspirational.

Pinterest 202

Pinterest Creativity Video Retail 202

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Why the story matters to the company and should matter to the customer or consumer.

Meeting 57

Meeting Mobile Automotive Transportation 57

Shift Communications

SEPTEMBER 22, 2014

About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Always ask the question, what are people doing while they are using their mobile devices? The Mobile Commerce Revolution, Tom Webster ). The Mobile Commerce Revolution, Tom Webster). Visual content is crucial.

Report 135

Report Mobile Pinterest Conference 135

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I like being able to help people with my work, as well as inform them. What elements or characteristics do you look for in a story, and why?

Meeting 85

Meeting Report Automotive Media 85

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Cision

JUNE 12, 2015

At Relevance, through continued information gathering via media analysis and client interviews, we have found that the need for thought leadership is growing. According to Nielsen Media , 85 percent of consumers seek out expert content on third-party niche media outlets when making business decisions.

Healthcare 120

Healthcare Brand Branding Leadership 120

Bianchi Biz Blog

JUNE 17, 2021

If not, contact the Consumer Technology Association (CTA) to get your spot. These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. Save your spot: Although CES is large show with a lot of exhibit space, it fills up fast. Author: Jaclyn Bussert.

Technology 88

Technology Automotive Trade Shows Hotels 88

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Business Wire

MARCH 22, 2017

Consider exclusive interviews with these thought leaders as a way to co-opt their audiences to promote your message. Develop content and copy with a mobile-first point of view. Getting audiences to consume your content is the first step. Social platforms are often mobile platforms and engaged with on the go.

Social Media 150

Social Media Trends LinkedIn Media 150

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 86

Sports Television Advertising Advertising 86

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Mobile Amplification: Today’s readers are actively utilizing news apps to find news. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 175

Facebook Community Advertising Advertising 175

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Consumers have so many choices for entertainment, and consumption patterns are changing. .

Real Estate 120

Real Estate Television Technology Agency 120

Bianchi Biz Blog

MARCH 2, 2023

It takes the low-cost agency longer to get up to speed, delaying your program’s progress and in many cases hurting any chance of a successful scoring of quick hits in terms of media interviews, speaking slots, etc. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them.

Agency 111

Agency Automotive Engineering Education 111

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Most brands want to build trust with their consumers, the foundation for any relationship. And, they have to earn their consumers’ trust.

Ethics 120

Ethics Consumer Leadership Groups 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. Consumers are sovereign. Be authentic.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120