Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Adapting Messages for Local Sentiment: After the research phase, companies should strategize to adapt their core message or story to align with Israeli sentiments and media preferences.

Print 104

Print Marketing Real Estate Automotive 104

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192

Agency Internal International Pitching 192

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

Automotive 92

Automotive Meeting Report Journalism 92

PRSay

OCTOBER 28, 2020

Neil Brown: [The Poynter Institute is] the home of PolitiFact , the largest political fact-checking website in the country, and the International Fact-Checking Network, which supports fact-checkers around the globe. We believe in attacking at a local level, one story, one individual audience member at a time.

Internal 144

Internal International Conference Fashion 144

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 63

Pitching Consumer How To Meeting 63

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally).

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

5W PR

JUNE 27, 2023

Some notable mass-market hotel groups include Hilton, Marriott International, InterContinental Hotels Group, and Hyatt Hotels Corporation. Marriott International is another leading mass-market hotel group. These boutique hotels often integrate local art, cuisine, and design elements to provide a memorable and curated stay.

Hotels 78

Hotels Groups Travel Marketing 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Encourage internal authenticity first. What we want to stress is the importance of starting internally. Today’s consumers want to believe that a brand is committed to whatever it’s doing. million donated to national and local charities.

Brand 160

Brand Branding Film Internal 160

Landis PR

APRIL 29, 2024

Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. million users Facebook : 3.59

Radio 59

Radio Pinterest Television Government 59

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. And aside from wider media, your own internal channels should start utilizing video and social distribution to maximize reach (though for thought leaders, the in-depth written articles will always be important).

Strategy 96

Strategy Publicity Media Video 96

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

The Hoffman Agency

DECEMBER 22, 2023

As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents , according to the International Monetary Fund (IMF).

Government 36

Government Local Technology Transportation 36

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

PR for Anyone

FEBRUARY 14, 2024

Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. In their new dealcoholized wine, Oceano Zero (more on that later), they use 100% recyclable screw cap closures, making it even easier for consumers to recycle their wine packaging. Rachel studied wine for two years.

Study 130

Study Travel Film Industry 130

Landis PR

OCTOBER 11, 2021

This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . As speakers and panels were confirmed, we distributed press releases to national, international and trade media. Content creation.

Local 98

Local Newspapers Sports Video 98

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. How did you get your start in PR? We use public relations to build our global brand.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. What are you most looking forward to in your new role? Disrupting.

Local 120

Local Newspapers Internal International 120

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

Presspage

JULY 25, 2023

With a deep understanding of communications teams' workflows and the pressures they face, the Presspage team has crafted a CRM that caters to your specific needs, enabling you to work efficiently amidst internal and external stakeholders.

Media 78

Media System Analytics Privacy 78

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. Brands that overcommunicate with customers end up losing their attention and interest, which is a major reason why consumers unsubscribe to brand emails. The same holds true for internal communications. Everyone wants to offer breaking news.

Communications 218

Communications Employee Video Crisis 218

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

AUGUST 6, 2020

Local & International Contacts. Many organizations sell products or services that appeal to consumers all across the world. With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Connect with Tony on Twitter @tonytie.

Hotels 198

Hotels Mobile Travel Automotive 198

Bianchi Biz Blog

MAY 18, 2023

Business focus – Does the PR firm focus solely on business-to-business clients, business-to-consumer clients or business-to-government clients – or do they work with all three? Reach – Today, many PR agencies are focused on local markets but struggle with national work.

Agency 80

Agency Automotive Mobile Local 80

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. Are there areas where you’re seeing consumers more skeptical than others?

Ethics 73

Ethics Brand Branding Internal 73

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. and wanted that to be my specialty.

Industry 316

Industry Fashion Travel Tourism 316

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. Their knowledge, personality and skills have an impact on consumer purchase behavior.

Brand 40

Brand Branding Local Instagram 40

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. I see four big reasons: Easier to outsource than produce internally. But, have all those numbers and charts translated into more companies producing podcasts as part of their marketing mixes? Not really.

Internal 60

Internal International Resources Banking 60

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. It’s a primary communications channel both internally and externally. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Contently - Strategy

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow.

SEO 132

SEO Google Internal International 132