ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Encourage internal authenticity first. What we want to stress is the importance of starting internally. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. This applies to the media also. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Connect with Tony on Twitter @tonytie.

Hotels 198

Hotels Mobile Travel Automotive 198

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. And I also lead our annual Brands in Motion Research. It absolutely is.

Ethics 73

Ethics Brand Branding Internal 73

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. and wanted that to be my specialty.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 89

Employee Internal International Training 89

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers.

Corporate 149

Corporate Policies Privacy Construction 149

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

PRSay

MARCH 23, 2021

Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot Five-hundred-plus employees worked to put the hospital together. What follows is an edited transcript of Sclafani’s remarks.

Crisis 86

Crisis Employee Trade Shows Local 86

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. CHALLENGE: Attracting media and consumer attention. They rarely have access to translators, media relations experts, or local market experts which can impact their global PR efforts. CHALLENGE: Lack of resources.

Local 80

Local Storytelling Infographics Resources 80

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64

Wadds Inc.

AUGUST 14, 2023

Looking at the two major European business centres of Germany and France, even with Germany technically in recession, it is clear that the German communication market is providing growth opportunities for local and international agencies. The outlook for the next twelve months very much depends on the area the agency specialises in.

Agency 52

Agency Sports Public Affairs Creativity 52

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. More channels are being used in communicating, internally and externally. Among them are current and future students, employees, investors, the academic community, partners and journalists.

Education 84

Education Resources Internal International 84

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. No two days are the same at the busy airport press office according to Danielle.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Internal comms a top priority. Muck Racks new comms director.

Software 122

Software Case Study Advertising Advertising 122

Solo PR Pro

JUNE 14, 2022

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. From producer to PR pro. Jen received a “yes” and went on to work in that theater for years. “I

Meeting 83

Meeting Radio Travel Television 83

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Whether its dedicating your time to become a mentor, or hosting an intern for the summer, you’re providing teens an experience in a field that they may not have considered before.

Sports 113

Sports Retail Local Report 113

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Managers and supervisors. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Taylor Smith, Account Manager.

Print 60

Print Media Travel Wireless 60

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

MaccaPR

MARCH 14, 2016

So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. For example Under Armour, largely a male brand, started with a very low base with women consumers.

Brand 48

Brand Branding Advertising Advertising 48

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40