PR 20/20

FEBRUARY 21, 2017

To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. infographics, social posts, interactive quizzes).

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Contently - Strategy

MARCH 5, 2024

On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts. Download our 2024 Finance Content Trends Report for more insights! million likes.

Financial 52

Financial Content Marketing Examples Banking 52

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. This level of personalization increases engagement and helps build stronger connections with consumers. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

APRIL 26, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. The survey had insight here too. Mid funnel.

B2B 96

B2B Case Study Survey eBook 96

Business Wire

FEBRUARY 21, 2017

Google Trends is a free service that Google offers to show writers, content creators, marketers and PR pros what information people are looking for within Google search. This means you have between 8-15 words in your headline to entice your readers into opening your release. Let Your Coverage Be Your Guide! What did they change?

Writing 213

Writing Report How To Google 213

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Here are some compelling reasons why tech PRs should embrace the trend. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. In lockstep with the business and PR trends.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. This involves the team staying abreast of industry trends, competitor activities, and the technological landscape. Be ready to adjust strategies based on industry trends, market changes, and emerging technologies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

FEBRUARY 2, 2016

Here are six trends we’ve identified that will ensure your next sponsored blogger campaign is set up for success! Trend #1: Blogging is now a full-time job. Trend #2: Bloggers maintain bonafide editorial calendars and plan content well in advance. Trend #3: Tightened non-compete timeframes are the new reality.

Trends 48

Trends Blogging Brand Branding 48

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Does any of this matter to PR? Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 62

Tools Blogging Pitching Google 62

Newsfile

SEPTEMBER 27, 2023

Moreover, you can use high quality images, videos, infographics, tables or charts. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more.

How To 95

How To Tourism Fashion Travel 95

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Newsfile

SEPTEMBER 28, 2023

Moreover, you can use high quality images, videos, infographics, tables or charts. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more.

How To 93

How To Tourism Fashion Travel 93

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 124

Privacy Google Advertising Advertising 124

Prohibition

MAY 22, 2023

It is easy for the viewer to consume and works as a visual aid for the copy. Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text. Get in contact today to find out how we could help you.

Creativity 62

Creativity Social Media Advertising Advertising 62

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Contently - Strategy

NOVEMBER 8, 2023

It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Content Marketing 52

Critical Mention

APRIL 24, 2020

You can also tailor your posts to discuss trends or events that are timely to your audience. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey.

Infographics 103

Infographics Radio Instagram Sports 103

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR 20/20

JULY 9, 2020

Not to mention, the platform has four key easy-to-use components, including: Discovery: Browse trending topics, questions, and keywords to generate ideas that guide your content strategy. Google Trends. Are you looking for a tool to help you keep up with the latest search trends? With Google Trends, you can.

Google 90

Google SEO Trends Content Marketing 90

Cision

MARCH 21, 2017

Combined with shakeups at many prominent news organizations (outlined in the below timeline), the media is a state of flux — working to rebuild trust amid declining budgets, shifting personnel and new digital mediums that alter the way the public consumes news.

Infographics 280

Infographics Industry Media Consumer 280

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 100

Engineering Writing Mobile SEO 100

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. In the case of “pre-bunking,” our social media team worked with faculty to generate quick responses to misconceptions we knew were arising, or to erroneous talking points we knew were going to start trending.

Publicity 158

Publicity Social Media Report Fashion 158

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. Get professional help. Also important?

Survey 136

Survey How To Construction Data 136