Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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Measurement How To System Comparison 52

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162

Media Fashion Television Radio 162

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

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Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

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Storytelling SEO Community Engineering 329

PR 20/20

SEPTEMBER 29, 2022

Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. The TL;DR version: Just because you’re writing for a B2B audience doesn’t mean your message can’t be creative. Take legal writing, for example. Measure, measure, measure.

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B2B Creativity Content Marketing Measurement 61

Waxing UnLyrical

OCTOBER 14, 2011

tomorrow, for PRSA’s 2011 International Conference. I love this conference. I’m presenting on Monday at 3:30 pm ET (would love to see you there if you’re headed thataway) on practical measurement. Now, if you’ve seen/heard me talk about measurement before, you can skip my session. I thought not.

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Measurement Conference Case Study Meeting 69

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind.

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Survey B2B Marketing Interviews 117

Cision

DECEMBER 18, 2017

Say for example your company always exhibits at a major B2B services conference in May. You could publish a post about your involvement with the conference or tweet that you will be holding a giveaway at your booth to drive foot traffic during the event. If you have a new product coming out, plan your content around it.

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ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand. Packaging a differentiator.

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Case Study SEO Film Video 178

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

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Interviews Publicity Technology Social Media 104

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. Was your submission aligned with the conference or track?

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Conference Writing How To Real Estate 100

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Virtual meetings also help people working from home feel more engaged.

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Employee Skype Meeting Nonprofit 189

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth.

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Strategy How To Resources Employee 265

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. You can pitch your ideas to podcasts and conferences. Do your SWOT. Project your brand.

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Strategy Brand Branding LinkedIn 87

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

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Contently - Strategy

JANUARY 26, 2023

Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Create content.

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Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

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Measurement Social Media Twitter Tourism 60

Cision

SEPTEMBER 14, 2015

After four days of being informed of all the most important stats surrounding marketing campaigns and strategies, Chelsea Clinton’s keynote at INBOUND served as the perfect balance and end to a great conference. However, data and statistics often can’t do it all on its own.

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Data Case Study Storytelling Conference 120

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. Write data-driven narratives in seconds.

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Blogging How To Engineering Writing 73

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

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Measurement Publicity Web Analytics 77

Marketwired

FEBRUARY 11, 2016

And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. STEP 3: Stop thinking about sheer volume of outputs, start thinking about the how you’re going to measure the performance of the formats you put out through channels. YEAH IT IS.

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Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut.

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SEO Content Marketing Marketing Software 139

Burrelles Fresh Ideas

MAY 28, 2024

Data and Results Matter Track the success of storytelling efforts using analytics to measure engagement, reach, and impact. Neglecting to measure the success of storytelling campaigns is also a common pitfall. Emotional connections create lasting impressions and strengthen the bond between healthcare providers and patients.

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Healthcare Storytelling Marketing Social Media 82

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. Afterwards, you can use social media techniques to share your earnings message.

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Examples Company Financial Brand 52

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. How many can you identify with?

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Corporate Communications Survey Employee 77

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

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Measurement Blogging Tourism Twitter 53

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

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Writing Education Pinterest Creativity 149

Bad Pitch Blog

APRIL 2, 2009

Conference calls! Intuitively, you might think that a conference call is more informal or – ahem - easier than face-to-face. Try having an intra-office meeting via a conference line. Be measured. Nobody wants to conference with Kenneth Branagh. Good conference callers wing it. We all do them. Is it concise?

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Conference Pitching Meeting Print 40

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Carrie Hane Dennison (@carriehd) August 27, 2015.

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Storytelling Case Study Crisis Viral 120

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said. Sites like Otter.AI

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Content Marketing Marketing Viral Study 144

Deirdre Breakenridge

FEBRUARY 1, 2018

Write them down. In project management, a milestone is “a specific point in time within a project lifecycle used to measure the progress of a project toward its ultimate goal.”. If it helps, write down each win you achieved at the end of the week. Does it make you smile? Does it make you fearless and invincible?

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How To Energy Community Writing 164

Sword and the Script

JUNE 27, 2023

This followed events where marketing spent a boatload of budget to exhibit at a conference, scanned hundreds of badges, and two weeks later many of these “leads” hadn’t even been touched once. Perhaps there should be certain criteria that have been met before conference badges are scanned. I’ve been there too.

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B2B Marketing Survey Groups 81

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. With more than 30 recorded songs and four published novels, Randall is credited with being the first African-American woman to write a No.

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Storytelling Writing Conference Radio 60

PR Job Coach

MARCH 25, 2015

I was at a communications conference recently whose primary focus was on innovation in the communications industry. The common denominator therein is solid and relevant experience by professionals that have "been there and done that" and are able to write and pull together narratives that engage and inspire audiences.

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Conference Resources How To Creativity 100

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. What I saw was quite impressive.

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Software Tools Publicity System 117